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Run or Dye Announces the World’s Most Colorful 5k in Long Island, NY

runordyeRun or Dye, the world’s most colorful 5k, will “Give Love” to New York, when it visits Long Island’s Nassau Veterans Memorial Coliseum on April 12, 2014, as part of its 2014 race tour.

With a blast of color, a heap of happiness, a pinch of passion and a splash of spontaneity, Run or Dye is encouraging Long Island to get off the couch and live life in full color.

Since color 5ks exploded onto the scene in 2012, Run or Dye, organized by Viral Events, has become one of the most popular fitness events in North America. Attracting first-time runners and experienced athletes alike, this year’s line-up boasts over 100 races nationwide. To date, an estimated 2 million people have participated in color races, making them one of the fastest growing category of fitness events in history.

“Our goal is to encourage people to lead purposeful, colorful lives,” said Viral Events founder and CEO Jake Ackerman. “An untimed, all-inclusive race for people of all ages and fitness levels brings this message home in a tangible way.”

Every weekend, thousands of people from all walks (and runs) of life participate in Run or Dye. Regardless of age, athletic ability, shape or size, everyone is welcome—from parents and children to professionals and students.

As participants walk, run, or dance through the 5k course, they are blasted with more than five tons of safe, eco-friendly, dyed cornstarch powder for miles upon miles of fun. After they cross the finish line, the race launches into a Technicolor party called the “Dye Festival,” where dancing and music lead to a countdown to “Tie-Dye the Sky.” The event culminates with the crowd opening their own complimentary dye packets to give love to friends and family as showers of vibrant colors burst into the air.

Run or Dye draws its inspiration from the ancient Hindu festival of Holi, also known as the “Festival of Colors.” During the Holi Festival, people gather, sing, dance, play, chase and color one another with powder to celebrate the triumph of good over bad, bridge social gaps and renew sweet relationships.

“I first witnessed the Holi Festival in Spanish Fork, Utah and was inspired by the beauty of the event. The Holi Festival is a reminder to throw animosity, care, and worry away and embrace a purposeful life,” said Ackerman. “Our hope is that Run or Dye captures some of that same spirit.”

Each race works closely with a local charity to support them in their effort to better the communities they’re a part of. Participants are encouraged to sign up as individuals or groups. To embrace life in full color and register for the fun, visit the Long Island location page at www.runordye.com.

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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