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Official Online Store Launches for Mega-Hit “EMPIRE”

empire-onlinefashionsiteEver wonder how you could expand your wardrobe to rival Cookie Lyon’s glitz and glam portrayed on FOX’s hit television show, EMPIRE? EMPIRE will once again cross from on-screen to real-life to bring consumers apparel, accessories and jewelry inspired by the show. Twentieth Century FOX Consumer Products, in collaboration with Delivery Agent, a leading digital commerce technology company, has launched the “official EMPIRE commerce experience” along with a $1,000 EMPIRE holiday shopping spree sweepstakes.

At the center of the experience, will offer an eclectic shopping metropolis of fashion and accessories inspired by the hit FOX series targeting all ages and demographics. Fans can find EMPIRE pattern jersey dresses, varsity jackets and casual vests as well as soon to be rolled-out home goods. All the products are seen-on or inspired-by the groundbreaking series that delves into the glamorous and always unpredictable world of Hip-Hop & R&B music.

To celebrate the grand opening of the “official EMPIRE commerce experience,” and in conjunction with Black Friday, one of the biggest retail days of the year, fans will have access to exclusive, never-before-seen products at special limited-time pricing, along with free shipping. The “official Empire commerce experience” will continually offer new styles and make the current holiday season an adventurous opportunity to provide unique gifts for EMPIRE lovers; connecting fans to the program even after the fall finale concludes on Dec 2.

In regards to the announcement, Peter Leeb, Vice President, Global Brand Management & Strategy, Twentieth Century FOX Consumer Products stated: “We are thrilled to uniquely extend the global phenomenon of EMPIRE through a shopping experience accessible across the platforms that fans use to engage with the show – from Twitter to YouTube to and back on to the television through Delivery Agent’s ShopTV® t-commerce app.”

Having taken TV audiences by storm in its record-setting first season, EMPIRE returned this season as the No. 1 series on broadcast television, averaging 22.9 million viewers across multiple platforms, as well as being the most tweeted-about scripted program on broadcast television this season on Twitter. Only two all-new episodes of EMPIRE remain this fall, with its fall finale airing Wednesday, Dec. 2 (9:00-10:00 PM ET/PT) on FOX. EMPIRE begins Part Two of its second season Wednesday, March 30 (9:00-10:00 PM ET/PT).

“We are here to champion and support FOX’s vision and goal of celebrating EMPIRE’S loyal fans and their role in pop-culture,” said Mike Fitzsimmons, Delivery Agent Chief Executive Officer. “Now millions of fans have the opportunity to shop EMPIRE across screens and devices extending their involvement with the hit show.”


Alleviating the stress of holiday shopping, the “official Empire shopping experience” is accessible from all access points across digital commerce channels including: Fans can shop the show through
Twitter: Fans can follow the show on Twitter @EmpireFOX to access special offers Tweeted with a “Buy Button” enabling one-click transactions from within the show’s newsfeed.
YouTube: Video clips on the official EMPIRE channel will be shop-enabled.
Shop by Remote: Fans can shop the show via their remote control and Samsung, LG or Sony Smart TVs or Roku streaming players by accessing Delivery Agent’s ShopTV® television commerce app.
Facebook: Like EMPIRE on Facebook for access to special holiday offers.

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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