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4DX Theater Opens with “Batman vs. Superman” in Union Square March 25th

4dx theater CJ 4DPLEX, an immersive theater technology featuring moving seats and environmental effects today announced the opening dates for the first two 4DX theaters in New York City in partnership with Regal Cinemas, the largest theatre exhibitor in the United States. 4DX will launch in Manhattan on March 25 at the Regal Union Square Stadium 14, followed by the Regal E-Walk 13 opening on April 28.

The first film to premiere in 4DX in New York City will be the highly anticipated Batman v. Superman. The film stars Ben Affleck (ArgoGone Girl) and Henry Cavill (Man of Steel) and is directed by Zack Snyder (300Watchmen).

Regal Union Square Stadium 14 is one of Regal’s top grossing theatres, located at 850 Broadway, and the Regal E-Walk 13 is centrally located in the heart of Times Square at 247 West 42nd Street. These two movie theatres in Manhattan will become the 3rd and 4thauditoriums in the United States to host 4DX screens, along with theaters located in Los Angeles and outside Chicago.

CJ 4DPLEX’s 4DX technology enhances the onscreen visuals of action-packed blockbusters, enabling a completely immersive experience that transcends the traditional cinema experience through special effects including motion-activated seats, wind, fog, rain, lightning, vibration, snow and scents.  4DX goes beyond 3D and large screen formats by adding visual, aural, olfactory and tactile dimensions to the film-viewing experience, perfectly syncing cutting-edge technology to the action onscreen.

CJ 4DPLEX’s 4DX technology was first launched in America at AEG-owned Regal Cinemas L.A. LIVE Stadium 14 in June 2014.  During its first year, the 104-seat Regal LA Live 4DX Auditorium generated $1.7 million in revenue, triple the total from the previous year. Attendance also doubled during the same period, and the theatre has moved up nearly 40 spots in overall U.S. box office rankings. 4DX opened its second screen in Gurnee, IL outside Chicago late last year.

“We are extremely excited to bring this immersive cinematic experience to New Yorkers. Launching in New York City is a milestone in 4DX’s expansion within the United States. From the success we’ve seen at the box office and from the overwhelmingly positive response we’ve received from audiences at L.A. Live, we have no doubt that these two new 4DX theaters will soon become two of the hottest entertainment spots in the city”, said Byung-hwan Choi, CEO of CJ 4DPLEX.

A sampling of the blockbuster movies that have already screened in 4DX theatres include Star Wars: The Force Awakens, Furious 7, Mad Max: Fury Road, Jurassic World and San Andreas. 

There are now more than 30,000 4DX seats operating in 228 theatres in 37 countries – opening on approximately one new screen every two weeks as theatres recognize the power of the formatBy the end of 2017, 4DX aims to be in 800 theaters worldwide.

About CJ 4DPLEX 

CJ 4DPLEX is the world’s first 4D cinema company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created 4DX, the first and leading 4D cinema technology for feature films, providing moviegoers with an immersive cinematic experience that utilizes all five senses, allowing the audience to connect with movies with motion, vibration, water, wind, snow, lighting, scents, and other special effects that enhance the visuals on-screen.  CJ 4DPLEX brings 4DX auditoriums to exhibition partners along with 4DX codes of both major Hollywood blockbusters and local titles. Each auditorium incorporates motion-based seating synchronized with over 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. Since 2009, more than 290 Hollywood titles have been screened in 4DX. As of February 2016, 4DX reaches over 30,000 seats in operation at 228 auditoriums in 37 countries. For more information, please visit www.cj4dx.com or www.facebook.com/4dxusa

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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