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World’s Best Setting Lotion Brand Adds Game-Changing Temporary Hair Straightening Lotion And Cleansing & Conditioning Duo To The Family

Hair care styling favorite, Lottabody®, has added three new products to its signature collection of coconut and shea oil-infused styling products: SLEEK ME Blowout Lotion(SRP: $4.49. 8 fl. oz.) and HYDRATE ME Shampoo & Conditioner (SRP: $3.9910.1 fl. oz.). This now makes eleven omni-textured hair care products for the iconic hair care brand’s offering, which includes a diverse array of styling products designed to foster healthy, manageable hair for natural, relaxed and textured hair at friendly prices.

The new SLEEK ME Blowout Lotion hydrates and deeply penetrates the hair shaft, allowing customers with coarse, coily and curly hair textures to achieve fantastic and long-lasting hair straightening results – up to seven days or possibly until a next wash. This hair product is a lightweight, non-greasy, temporary straightening lotion which allows a seamless transition from naturally curly to silky-straight within minutes. This revolutionary new product conditions and provides heat protection up to 450°F, escaping over-drying and breakage while defying humidity and frizz, essentially leaving hair shiny and smooth.

Following suit, the new HYDRATE ME Moisturizing Shampoo & Conditioner duo are packed with coconut and shea oils that deeply penetrateand nourish hair, leaving it soft and shiny, helping to prevent breakage or damage to all textures. Additionally, the hydrating shampoo removes product build-up and tames frizz while the moisture-locking conditioner detangles and leaves hair soft and manageable to style.

“Lottabody® is internationally renowned for its classic, blue-tinted setting lotion and remarkably versatile and affordable hair care products such as the CONTROL ME Edge Gel, MOISTURIZE ME Curl & Style Milk and WRAP ME Foaming Mousse,” said Jolorie Williams, Vice President of Multicultural Marketing at Revlon, Lottabody®’s parent company. “The success of our fast-growing hair care product line has inspired us to create more phenomenal products that provide answers to the boldly expressed concerns of every consumer.”

Availability: The SLEEK ME Blowout Lotion (8 fl. oz.) retails for $4.49 USD and has launched in beauty and barber supply stores nationwide, while the HYDRATE ME Moisturizing Shampoo & Conditioner (10.1 fl. oz.) launches in beauty and barber supply stores nationwide on April 15, 2017 and retails for $3.99 USD. All three products are also available at select Walmart stores for $3.87 USD. For more information on where to purchase each of these products, go to

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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