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Kanye West’s “The Life of Pablo” Becomes 1st Streaming-Only Album to be Certified Platinum

Visionary multi-disciplinary artist Kanye West – who has won 22 Grammy Awards®, has sold over 30 million albums worldwide, and has twice been named to TIME magazine’s list of “100 Most Influential People In The World” – today becomes the first artist to scale this era’s highest musical plateau, as his universally acclaimed master­work THE LIFE OF PABLO becomes the first streaming-only album ever to achieve RIAA platinum certification for consumption of over 1 million equivalent units. The album has been streamed over 3 billion times worldwide.

THE LIFE OF PABLO – released February 2016 – originally made history when it became the first streaming-only album to reach  #1 on the US album chart, and the seventh #1 album of Kanye’s illustrious career.

Grammy-nominated for Best Rap Album, THE LIFE OF PABLO was greeted with overwhelming praise on its way to topping critic and tastemaker polls worldwide:

  • “With flux embedded in its DNA, ‘Pablo’ is crisply alive, like water that’s still boiling even though the flame is off. Pay close attention to the multiple iterations and you hear an artist at work…It’s everything bared — process as art.” (New York Times)
  • “… a complex, conflicted masterpiece” (Rolling Stone)
  • “His devotion to the craft of album-making remains his greatest talent … Albums are his legacy…His ability to package hundreds of stray threads into a whole that feels not just thrilling, but inevitable – at this, he is better than everyone.” (Pitchfork)
  • “Is Kanye West the greatest artist of the 21st century?” (USA Today)

THE LIFE OF PABLO saw virtually every one of its 20 tracks hit singles charts in the U.S. and/or UK over the course of 2016, including “Famous,” “Ultralight Beam,” “Pt. 2,” “Feedback,” “Low Lights,” “High­lights,” “Freestyle 4,” “I Love Kanye,” “Waves,” “FML,” “Real Friends,” “Wolves,” “Frank’s Track,” “30 Hours,” “No More Parties in LA,” “Facts (Charlie Heat Version),” and “Fade.”

Presented as a “living album” by Kanye, THE LIFE OF PABLO took on a life of its own as an evolving art project, with new updates, new versions, and new iterations of the album popping up for months after its release.

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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