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Sweet Leaf Tea Spreads The Love With An All-Female Motorcycle Ride In NYC To Benefit Women Veterans

For nearly 20 years, consumers have cooled down with beverages from Sweet Leaf Tea Co. The company’s organic iced teas are well-known for their bottles of homemade goodness overseen by Mimi, the grey-haired grandmother smiling out from every label.
Now Sweet Leaf Tea is coming at consumers with a brand-new look, as well as the addition of exciting new products to its lineup. Dunn’s River Brands has partnered with Big Geyser to reintroduce Mimi and her delicious Sweet Leaf beverages across the New York City area throughout three weekends in October.

To bring some extra muscle to the launch of Organic Sweet Leaf Tea, Mimi is taking her Motorcycle Club for a Charity Ride around NYC! Starting on Saturday, October 20th, the Sweet Leaf Tea Co. Motorcycle Club, a group of tough, grey-haired grannies, will be cruising around Manhattan. At the end of the ride, they’ll land at an event where consumers will have the opportunity to sample Sweet Leaf Tea products that include beloved standbys such as Original Sweet Tea, as well as new offerings such as Organic Texas Honey Semisweet Tea and two fruity flavors of Unsweet Tea: Organic Peach and Organic Lemon.

The Sweet Leaf Tea Co. Motorcycle Club is a group of incredible women from Lace, Grace and Gears®, a women’s motorcycle group who work with Shamwari Village, a charity that helps to support female veterans by providing affordable housing. Based in Houston (the city with the second-highest concentration of homeless veterans after Los Angeles), Shamwari Village is working to build a residential community in which homeless female veterans can stay as long as it takes for them to regain stability. The group is also partnering with corporations and nonprofits to provide job training, therapy, and other necessary services.
In addition to providing consumers with an opportunity to try their products, Sweet Leaf hopes these events will help spread the word about Shamwari Village and get people involved in sharing the love – something that’s been at the heart of Sweet Leaf ever since the very beginning.
The Sweet Leaf Tea Co. Motorcycle Club will make appearances in Manhattan on Saturday, October 20th, in Brooklyn on Saturday, October 27th and in Queens on November 3rd.
Each event will run from 11:00 AM. to 2 PM.

 

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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