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Whoopi Goldberg Makes Personal Appearance at American Dream To Open “Whoopi = American Dream” Shop

Photo Credit: Matteo Prandoni/BFA.com

Whoopi Goldberg made a personal appearance at American Dream today in East Rutherford, New Jersey to open Whoopi = American Dream,  American Dream’s inaugural “Dream Drop.” Ready-to-wear pieces from her DUBGEE collection, a mix of new and vintage holiday sweaters and recently launched book, “The Unqualified Hostess” are now available for purchase in the shop, which is open through January 2020. Whoopi = American Dream is Whoopi Goldberg’s first stand-alone retail experience.  

To celebrate the opening, Whoopi Goldberg hosted a public appearance inside the shop from 1PM – 3PM, meeting with guests and signing purchased merchandise. Whoopi’s granddaughter, Amarah Skye, was also on-site hand painting purchased DUBGEE fashions. American Dream future tenant, Sephora, hosted three Mini Lip Service stations outside the space to offer guests festive touch ups.

The shop’s interior is inspired by Whoopi’s home, with saturated walls and Art Deco furniture, creating a residential setting – décor pieces were sourced and curated from her personal collection. A DUBGEE fashion salon lives in the center of the space, allowing guests to browse and try on pieces from the collection, as well as a hand selected assortment of her holiday sweaters. A holiday dining table is featured towards the back of the shop, inspired by “The Unqualified Hostess.”

Guests will have the opportunity to experience the Whoopi = American Dream Dream Drop from November 11, 2019 – January 2020.  

Hours of operation will be 11AM – 7PM, Monday – Saturday.



About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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