New York Trend Online
Serving New York City, Nassau, and Suffolk Counties

Financial Freedom is Black Power! Organization is Providing Solutions for the State of Black America

In already unprecedented times, the state of Black America has seen major turmoil in the last few months. Between two national crises, COVID-19 and the current horrific racial injustices, time has never been more crucial for real change. One thing that continues to become more obvious is that true help will not come from the outside; Black Americans must be the change they wish to see. Real social justice is impossible without economic empowerment. As a result, urban community development leader Dr. DeForest B. Soaries, Jr. and the dfree® Financial Freedom Movement will host a national virtual conference on July 24th, 2020 to bring forth tangible strategy and solutions for the progression of African Americans. 

“To advance in life, we need more than just goals, we need strategies,” said Soaries, CEO + Founder of dfree®, who has worked on civil rights issues for the Urban League as a community organizer and Operation PUSH as the national coordinator. “We’ve been led to believe that knowing more makes us do better. But when it comes to finances, having a plan and sticking to it is what makes us do better. Knowledge is power, but knowledge without strategy is just acquired information.”

As the premier financial freedom movement designed specifically for African Americans, dfree® focuses on cultural, spiritual and psychological spending influences. Through training, content, curriculum, tools and resources, dfree® offers solid strategy on how to become debt free, and then offers ways to build legacy and secure a positive financial future. Celebrating its 15th anniversary this year, the dfree® movement has grown globally and is used by more than 4,000 churches and organizations, and 200,000 individuals. Its strategies are tried and true. More than 6,000 people have taken the online dfree® course which has resulted in true life transformation. Through the dfree® Billion Dollar Challenge alone, the organization has guided more than 10,000 African Americans to rid themselves of nearly $25 million of consumer debt.

“We are on a critical mission to annihilate the wealth gap statistics that have been placed on us as a race,” continued Soaries, who also served as New Jersey’s first African American male Secretary of State. “We’re flipping the script and mobilizing the Black community. We are providing solutions and strategy beyond slogans and hashtags!”

Since the beginning of the April, dfree® has provided free webinars, resources and tools to help more than 3,500 attendees financially cope during the pandemic. To continue the momentum, the organization is hosting an all-day virtual event, “dfree® Conference – From Crisis to Clarity: A Cultural $hift,” that will include power-packed panels and discussions featuring change agents in the Black community, solid steps for attendees to begin their journeys toward financial freedom including access to the free dfree® classes and curriculum, resources and tools to help attendees achieve their financial goals and more!

“Financial freedom is Black power!” said Tamika Stembridge, Esq., Executive Director of dfree®. “We are leading our people to financial liberation, legacy creation and wealth building from the inside out! We are literally fighting for our future – the future of our families, the future of our communities, the future of our people. And, dfree® has the keys to a life of fulfillment, flexibility and freedom.”

There are two ticket types for the dfree® Conference, free admission and a $15 ticket which includes a digital download of a dfree®book. For more information and to reserve and purchase tickets, please visit

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

Leave a Reply

If you want a picture to show with your comment, go get a Gravatar.