New York Trend Online
Serving New York City, Nassau, and Suffolk Counties
0

What Beauty Treatments Did New Yorkers Miss the Most During Lockdown?

Over the past few weeks, New York state made positive steps towards easing lockdown restrictions, allowing people and businesses to safely return to some degree of normality.  Salons and spas had to wait a little longer than other businesses, but their comeback was triumphant and welcomed with much excitement from New Yorkers eager to get their quarantine styles sorted out.

Phorest Salon Software recently carried out research to find out how beauty booking habits have changed as a result of COVID-19 and salons being temporarily closed. They did this by using anonymized data from approximately 1,400 Phorest salons and spas across the US between June 26th, 2020, and July 2nd, 2020, and compared with the same period last year.

A whopping 7/10 of the top services carried out in New York on the week in question were hair related. Single-process color treatments were performed 1,658 times in New York salons, and highlights were done 736 times. On the flip side, the hair growth experienced over the past few months worked in favor of some New Yorkers with the number of hair extension appointments dropping by 22% compared to the same time last year. 

Gloss treatments almost doubled compared to the same time last year, and there was also a significant increase in the number of people booking in for ombré coloring – with roots growing at an alarming rate over the past few months, it seems that many people chose to embrace change and opt to enhance their hair growth.

Turning attention to the men of New York, getting a professional haircut was of equal importance as in 2019, but the total number of beauty appointments decreased by 30% compared to the same time last year.

Here is a breakdown of the top 10 services in New York state between June 26th and July 2nd 2020. 

The people of New York were certainly more hair focused post-lockdown than some of their neighboring states, but was that just a spike after being away from the salon for so long, or will the trend continue? 

To see how New York’s booking trends compared to the rest of the United States, check out the full article here 

Phorest is a cloud-based salon software, however, it is not just a tool to manage appointments. It is a powerful system designed to assist with day-to-day business, driving new business and generating referrals. Phorest is the software of choice for over 6,000 salons globally. For more information, visit phorest.com


About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

Leave a Reply




If you want a picture to show with your comment, go get a Gravatar.