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Organic Hydration Beverage Encourages Hydration During Flu Season as It Rolls Out to 7-Eleven Stores

As ROAR Organics®️ rolls nationally into 7-Eleven, the brand is launching a new social media campaign that calls attention to the importance of hydration in staying healthy during this challenging season. In addition to reminding consumers to hydrate regularly and organically, the ROAR®️ consumer outreach campaign provides tips to stay safe, from “get a flu shot” to “wear a mask.”  

“Of course, we want everyone to hydrate organically with ROAR,” said Alexandra Galindez, President of ROAR, “but more importantly, we want to do our part to help everyone stay healthy and safe. Gaining national distribution at 7-Eleven is fantastic, as it makes the brand available to many more people. But our regional presence at Wegman’s in the East and Albertson-Safeway in the West, and key natural retailers such as Fresh Market, Fresh Thyme, King’s, Gelson’s, Bristol Farms, and Mother’s Market, is integral to our growth strategy.”

ROAR is unique to its category. In addition to being USDA Organic, it offers an array of in-demand attributes – electrolytes, antioxidants, vitamins A, B3, B5, B6, C and E, no preservatives, and only two to three grams of sugar and 20 calories per serving.  All that goodness comes with great taste in four delicious flavors:  mango clementine, cucumber watermelon, blueberry açai, and Georgia peach. ROAR is available in an 18 oz. bottle and, at, in powder sticks. The 18-ounce bottle has a suggested retail price of $1.99 to $2.49. 

“We are really excited,” Galindez said. “A lot of people now have the opportunity to try ROAR for the first time, and they’re going to be amazed by how good it tastes. And when they read the label, by how good it is for them.  ROAR is poised to become America’s go-to hydration beverage.” 

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About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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