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“Shark Tank”Breakout Healthy Dog Food Delivery — Pet Plate

Renaldo Webb, Founder & his buddy Cooper (Image: Pet Plate website)

Everyone in the family deserves a healthy and nutritious lifestlye, and that is why Renaldo Webb launched a healthy meal plan for dogs called Pet Plate.

A thriving startup, Pet Plate delivers more than 15 million meals to dogs since 2017. Webb, 31, who made his TV debut on “Shark Tank,” catapulted his direct-to-consumer delivery service nationwide to all 50 states. The food include freshly cooked, high-quality, human-grade ingredients. Pet Plate’s dog meals are made at a USDA-inspected facility following the same food safety protocols used by Whole Foods. The meals are flash frozen to preserve the nutrients, then shipped directly to the customer’s door. Pup’s meals are personally tailored for each dog, and arrive in a frozen, insulated box similar to Blue Apron.   

From the day Webb learned the truth about how mass-market pet food is made, he has had a simple mission: make better food for dogs so they can live longer, healthier, happier lives with their families. Since day one, Webb worked with Dr. Renee Streeter (DVM, DACVN, Veterinary Nutritionist) to craft each recipe and perfect the meals they make for your pups.

As Webb neared graduation from the Massachusetts Institute of Technology with a degree in physics, he began to doubt his plan to apply to graduate schools with the intent of working in a laboratory and becoming a professor. In 2010, he landed a job in the Los Angeles office of McKinsey & Company, and two years later, moved to New York to go to work for Catterton Partners, the Greenwich-based private equity firm with $15 billion in assets.

Webb had diverged widely from the path of physics professor. Then his life took another surprising turn when he left Catterton in 2016 to launch Pet Plate, a startup based in New York’s Hudson Yards that provides fresh, chef-cooked meals to dogs. He credits his entrepreneurial venture to his work as a consultant for pet food companies, where he learned about the ingredients going into kibble, the food that so many dogs eat. When Renaldo saw the ingredients being used in traditional dog food he was appalled. He realized that pet owners wanted a fresh option. He could launch a business that would “make a meaningful difference in the lives of pets across the country.”  

Now, Webb is making the difference in the $30-billion pet food industry.

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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