New York Trend Online
Serving New York City, Nassau, and Suffolk Counties
0

Lobos 1707, A New Premium Tequila And Mezcal, Launches In U.S. And Mexico

Founder and Chief Creative Officer Diego Osorio, CEO Dia Simms and sports and cultural icon, LeBron James

Here’s a new way to toast in the New Year.

New independent spirits brand, Lobos 1707, has launched their full tequila and mezcal trademark in Mexico and the U.S. Lobos 1707, named after the Spanish word meaning “wolves.”

The company was founded by Diego Osorio with early backing by sports and cultural icon LeBron James. The premium spirit is inspired by a centuries-old distillation process and creates a totally unique product in the expanding category. Lobos 1707 will offer Extra Añejo, Reposado, Joven and Mezcal Artesanal.

Each marque reflects the traditional Mexican distillation and aging process and is finished in Pedro Ximénez (PX) wine barrels from Spain. The Lobos 1707 unique barrel aging process represents a modern approach to a practice that began 400 years ago. The proprietary formula and world-class product creations are led by Master Distillers from Mexico and Spain. 

“Creating and designing Lobos 1707 is about love, legacy and authenticity,” says Osorio. “I see Lobos 1707 as another way of storytelling. The story begins and ends with our love for the spirit, from the aging process to holding the bottle and sharing the first sip. It’s a story that celebrates our pack and our extended family who has been with us throughout our journey. Above all, Lobos 1707 represents unity.”

Lobos 1707 is led by CEO Dia Simms, who has been in the industry for more than 25 years. Simms established a reputation for driving innovation and diversity while developing some of the largest marques globally, including building a billion-dollar valued spirits brand.

“Lobos 1707 is a premium brand, and our distinctive aging process meets the need of an accelerating category,” says Simms. “After first trying Lobos 1707, I fell in love with the liquid and the brand history. We have an incredible liquid, beautiful packaging, and a proud legacy. Our vision is to reach our customer community through our values as well as our products. At Lobos 1707, our belief is if there’s not enough room at the table…we build a bigger table.” 

The new company is backed by tequila enthusiast LeBron James. He and his partner Maverick Carter invested in the company because of the quality of the product, core company values, and the opportunity to build a strong consumer brand with diverse leadership. 

“I knew the first time I tasted Lobos 1707 Tequila that it was special. When I learned more about the brand story and leadership team, I knew I wanted to be a part of it,” says James. “Lobos 1707 is about celebrating the strength of the group and bringing people together. It’s about shared passion and values. I love sipping tequila with my friends, and we want a brand that speaks to us.”

James and Carter are part of Main Street Advisors’ (MSA) investment group, which co-led the investment in Lobos 1707 with Mezorio Spirits. Anthony Davis and Draymond Green are also investors through MSA along with Klutch Sports Group CEO and Founder, Rich Paul. Torch Capital rounds out the investment team.

To celebrate the launch, Lobos 1707 introduces the following offerings prior to the nationwide release in early 2021:

  • Lobos 1707 Tequila, Extra Añejo: Best served neat or on the rocks; never mixed, the Extra Añejo should be savored. This masterfully crafted tequila is aged for three years in American white oak and finished in the historic Pedro Ximénez (PX) wine barrels using the solera system method for a lasting flavor experience. Every sip includes sweet citrus, aging wood and marked vinous, tobacco, and notes of roast coffee and cocoa. The suggested retail price is $149.99 for a 750ML bottle
  • Lobos 1707 Tequila, Reposado: Reposado reaches its robust flavor through resting for over six slow months in American white oak barrels. The liquid is blended with a touch of Lobos 1707 Tequila, Extra Añejo and finished in the brand’s historic Pedro Ximénez (PX) wine barrels using the solera system method. Reposado revolutionizes any drink with spicy aromas and audacious flavor. The suggested retail price is $47.99 for a 750ML bottle
  • Lobos 1707 Tequila, Joven: Young in spirit, old in soul. It is carbon-filtered, then finished in the brand’s historic Pedro Ximénez (PX) wine barrels using the solera system method, resulting in a more mature flavor profile than any other Silver or Blanco tequila on the market. Excellent and balanced body with slightly fiery balsamic tones. The suggested retail price is $44.99 for a 750ML bottle
  • Lobos 1707 Mezcal Artesanal: Lobos 1707 Mezcal is a sultry liquid with each sip evoking the flavors of 100 percent Espadin agave roasting in a conical open Oaxacan fire pit. The liquid is then ground in an Egyptian stone mill, producing a smoky, yet smooth liquid with a subtle burn of spice. $54.99 for a 750ML bottle

Lobos 1707 Tequila and Mezcal are currently available at select retailers and restaurants throughout New York City, Florida and California and online.

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

Leave a Reply




If you want a picture to show with your comment, go get a Gravatar.