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Graduate Hotels Launches “Graduate Sweet Dreams Society” In Partnership With Grammy Award Winning Producer And Writer DJ White Shadow

Photo from Graduate Hotels Instagram

Graduate Hotels has announced the launch of Graduate Sweet Dreams Society. The handcrafted incubator program located in Graduate Hotels markets across the country will cultivate the talent of selected local creatives by providing them with the resources and mentorships needed to bring generational change to their industry and the community they call home.

The inaugural Graduate Sweet Dreams Society class is currently underway in pilot cities including Athens, Ga.; Ann Arbor, Mich.; and New Haven, Conn. The next class is now officially accepting applications in pilot cities as well as Berkeley, Calif.; Eugene, Ore.; Nashville, Tenn.; Providence, R.I.; Richmond, Va.; Roosevelt Island, New York City; and Seattle, Wash. Throughout the duration of the 3-month residency, one member in each of the ten participating markets will have the opportunity to amplify their trade through use of the on-site Graduate Sweet Dreams Society Artist Lab, an art materials stipend, as well as access to a diverse network of leading creators and connectors who will help the artists grow and expand as artists, entrepreneurs, and community members. Graduate Hotels plans to expand the reach of the program to additional markets throughout the portfolio over the next two years.

“We’re always looking for unique ways to engage with the local community. Paul Blair is a longtime friend of the brand, and we’ve always wanted to collaborate on something that would showcase and amplify the amazing creative energy in each of these markets,” said David Rochefort, Graduate Hotels President. “Similar to our hotel experience, every detail of the Graduate Sweet Dreams Society is designed specifically for the artist. We’re making the rules up as we go. It’s the only way to truly cultivate and support creativity. We can’t wait to expand the society and continue to build something that will have a lasting impact on Graduate communities for years to come.”

Serving as Chief Creative Officer for the Society, Blair will oversee the program and work with artists and a network of creators to establish an experience that uniquely supports and builds upon each artist’s current skills and helps them identify and reach long-term personal and professional goals. Blair will work with artists throughout their residency to establish impactful opportunities for their creative process and final works to be shared with Graduate Hotels guests, visitors, and the neighboring community.

“Art is a freedom of expression. Art is why I live. Creativity needs support to become real. It’s been a life-long mission of mine to empower talented people,” said Paul Blair, co-founder of the Graduate Sweet Dreams Society. “We built a unique ecosystem inside the Graduate Hotels with the intention to inspire, support, and become a source for collaboration. It’s a sandbox in a playground for artists, designers, musicians, and free thinkers.”

Graduate Hotels is a hand-crafted collection of hotels that reside in dynamic university-anchored towns across the country and expanding into the U.K. in 2021. Each property celebrates and commemorates the optimistic energy of its community, while offering an extended retreat to places that often play host to the best days of our lives.

DJ White Shadow has produced three #1 Billboard Albums and five Top 40 singles.

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.