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Actual Veggies’ Veggie-Only Burgers Hit Store Shelves Nationwide

Photo from Actual Veggies website
Photo from Actual Veggies website

Actual Veggies, the first veggie-only burger, is bringing its chef-crafted burgers to fans nationwide. Actual Veggies burgers can now be found in the refrigerated section at more than 360 Sprouts Farmers Market locations, online at HungryRoot, Imperfect Foods) and FreshDirect (coming soon) and directly from

Unlike other plant-based burgers in the market, Actual Veggies’ burgers are not trying to replicate the taste of meat, they’re letting the natural flavors and nutritional value of real, actual vegetables and legumes speak for themselves. Every chef-crafted quarter-pound, thick-cut Actual Veggies patty is filled with wholesome, veggie-only ingredients that give the patties their vibrant, natural colors. There are no fillers or preservatives, only fresh vibrant, colorful veggies and ingredients you can actually see and pronounce.

“After sampling every plant-based burger out there, we set out to create a ‘real’ and delicious veggie burger that wasn’t frozen or trying to taste like meat,” said Jason Rosenbaum, co-CEO and co-founder of Actual Veggies. “Actual Veggies is now redefining the plant-based burger category by putting the focus on real, healthy vegetables. Our veggie-only burgers are made with ingredients that you can see, spell and – most importantly – taste.”

In a quest to find a healthier alternative to traditional burgers, co-CEO and co-founder, Jason Rosenbaum, quickly realized that grocery aisles were full of imitation meats and highly processed, bland, frozen veggie burgers which are typically loaded with preservatives. Not to mention they didn’t even look appetizing.

Together with co-founders, Hailey and Alex Swartz, they created a better option full of fresh farm-grown vegetables and ingredients that were not only healthier, but filling, delicious and colorful–something the sandwich sector has not yet seen before in a burger. Actual Veggies burgers are packed with protein and fiber, and appeal to a wide variety of nutritional and dietary needs, and are vegan, gluten-free, nut-free, soy-free, saturated fat-free, preservative free, Kosher and are Non-GMO Project Verified.

“After tasting the Actual Veggies product and seeing the passion of the co-founders, Jason, Hailey and Alex, we knew we had a winning opportunity on our hands,” said Andrew D. Ive, Founder of Big Idea Ventures. “The growth the brand has already experienced is tremendous and we are excited to see what’s next.”

Actual Veggies currently offers four varieties of its thick, quarter-pound, veggie-only burgers: The Actual Black Burger, The Actual Orange Burger, The Actual Green Burger, The Actual Purple Burger, and The Actual Green Burger. All four varieties are available in packages of two 4 oz patties or a 12-pack option. Actual Veggies can be stored for 14 days in the refrigerator, or 15 months in the freezer.

Additionally, Actual Veggies burgers provide an excellent canvas for recipe inspiration from around the globe. Each individual burger offers the distinctive flavors of its ingredients, while being approachable and familiar. While they’re perfect for grilling, sautéing or sprinkling on a salad, they can also be used in an array of different recipes and cuisines.

Founded in March 2020 and headquartered in New York City, Actual Veggies is redefining the plant-based protein industry with its line of veggie-only burgers. The four different varieties of its quarter-pound, chef-crafted veggie burger patties are made with only fresh, actual vegetables, grains and a signature spice blend: The Actual Black Burger, The Actual Orange Burger, The Actual Green Burger and The Actual Purple Burger. Each patties’ vibrant color is indicative of the vegetables used in each burger. Actual Veggies is a portfolio company of Big Idea Ventures, an investor in up-and-coming food and agricultural companies. Actual Veggies can be found at Sprouts Farmers Market, HungryRoot, Imperfect Foods and online at

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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