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Halo With Cesar Millan Announces Partnership With D’Amelio Family

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Halo with Cesar Millan, developers of the world’s most advanced pet safety technology, announces a partnership with the D’Amelio family. Sisters Dixie and Charli D’Amelio, along with their parents Marc and Heidi D’Amelio, boast an impressive 300-plus million collective followers on social media.

The D’Amelio family’s dogs are frequently seen making their own appearances across the D’Amelio’s social channels. This family of dog lovers are using The Halo Collar with their four dogs Belle, Rebel, Cali, and Codi, and have joined Halo as full partners, working with the company to both promote and develop Halo’s product lines.   

The Halo Collar is a smart system that utilizes proprietary technology and dog psychology to provide a wireless smart fence, smart training, GPS tracker and activity tracker combined into one easy-to-use smart collar. Halo’s co-founders and Internet of Things (IoT) pioneers, Ken and Michael Ehrman – who hold 44 patents in the IoT space – partnered with renowned dog behaviorist, Cesar Millan, to ensure that the solution brings customers the best approaches to dog psychology and training combined with leading-edge technologies.   

“Dogs are meant to have the freedom to explore off-leash, but the challenge for their families is how to keep them safe. We have spent the past three years designing the Halo Collar to bring dogs the rules, boundaries and limitations they need to safely have greater freedom,” says Halo co-founder Cesar Millan. “It’s gratifying to have the D’Amelios not only want their own dogs to enjoy a more natural freedom given by the Halo Collar, but to bring that message to the world.”  

The D’Amelio family brings far more than their impressive social reach and influence to the Halo partnership. They will work closely with the Halo team on opportunities to expand the Halo product line, collaborating with the development team to grow our product offerings.   

“We are excited to bring the D’Amelios into the Halo family,” says co-founder and managing partner, Ken Ehrman. “The values of Marc, Heidi, Dixie and Charli are exactly what we strive for as a company. What started as a conversation over the love for our dogs, and a desire to keep them safe, led to discussing ways we could work together to keep every dog safe—and we know that with the D’Amelios as partners, we will reach many more families and give their dogs the ability to be safely off-leash in their yards or wherever they go.”  

The pet tech industry has seen unparalleled growth over the last decade. Global pet product spending is up by a whopping 94% since 2011, and is projected to reach $10,720 million by 2026. This growth, coupled with the scary statistic that 10 million dogs are lost each year in the United States, make Halo, the market leader in pet tech, poised for continued growth.    “Like every other family that loves their dogs, we have always prioritized the health and well-being of every family member – dogs included!” says Heidi D’Amelio, mom of two children and four dogs. “After we got our dogs, we began researching the best products we needed to ensure their safety, we recognized that Halo Collar is the most advanced pet safety system available. The added benefit of the system is Cesar’s training, which is integrated into the system. It is helping us be involved on a more meaningful level with our dogs, so they are safer and happier.”  

Halo by Cesar Millan and The D’Amelio family are excited to work together to further the company’s core mission; “No More Lost Dogs.”

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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