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NYC Stores Come Together In #BackToGether School Shopping Initiative

Photo by Element5 Digital on Unsplash

ShopIN.nyc, an online “everything store” supplied by New York City businesses and offering same-day delivery, has local stores coming together to make Back-To-School shopping better and more convenient for everyone – with just a few clicks of your mouse, from the comfort of your home. 

This week, shopIN.nyc will launch #BackToGether School Shopping, a program that enables parents to buy everything their students need – online and all in one place – sourced from local stores. #BackToGether solves the concerns of local retailers by enabling small businesses to be competitive online, while also being aligned with customers’ needs.

If you’re a parent, back-to-school might have you feeling a sense of nervous anticipation. But along with the excitement comes the stress of shopping for everything on a school-issued list, especially during a time when items might be in short supply. With shopIN.nyc’s #BackToGether School Shopping program, parents are able to find their child’s back-to-school needs with the click of a button, and without the hassle of fighting for limited supplies across the city.  

Parents can either search for items on shopIN.nyc, and load up their cart for checkout; or they can use shopIN.nyc’s free concierge service by submitting their school’s supply list. The shopIN.nyc team will find the exact items needed – sourced from local NYC stores – and deliver everything in one package based on the customer’s choice. Once the shopping is complete, parents will receive a link to their online cart via email, and all they need to do is checkout and choose their delivery date and time. 

Covid-19’s Impact on Customer Behavior “Has Reshuffled the Deck” One of retail’s biggest events of the year, back-to-school shopping will hit its highest-ever levels this year, according to Bloomberg.

Spending is expected to reach $32.5 billion, up 16% from 2020. Still, retailers face challenges, Bloomberg reports, as there are “Inflationary pressures abound [which] could alter shopper behavior, making the season a key test of how well the industry has adapted to a consumer landscape reshaped by the pandemic,” the article states.

In the wake of the pandemic, savvy retailers are thinking about new ways to build relationships and create outstanding value. One strategy being used is an omnichannel approach that blends physical and online channels to engage consumers in the channel of their choosing.

“Covid-19’s impact on customer behavior has reshuffled the deck,” write the authors of a May 2020 McKinsey & Company report. “The covid-19 crisis has led to dramatic shifts in consumer behavior. Retailers will have to work hard to meet ever-evolving customer experience requirements in order to win and remain relevant,” asserts the report. 

The #BackToGether program is one strategy for local stores to win this Back-To-School season – and with both online and physical channels, to become more relevant than ever before. Retailers today are creating competitive offerings in a short timeframe: A new trend that we haven’t seen until now and that is expected to continue growing.  

We care about the community: 1,000 School Bags for NYC Kids in Need Parents surveyed by the company expressed devastation about the many homeless kids in our city that can’t even afford school supplies. Strongly supporting this concern, shopIN.nyc has partnered with Volunteers of America on Operation Backpack with the goal of ensuring every child living in a New York City homeless or domestic violence shelter has the school supplies they need. Our goal is to donate (with the help of our community) 1,000+ backpacks to kids in need. If you are willing to help, please add a donation bag (or more) to your cart, and we will take care of the rest.    

Donate a backpack + school supplies to a child in need: https://shopin.nyc/products/ donation-backpack-operation- backpack

About the Author

New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.

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