BUN B, DIAGEO, CELEBRATE PREMIUM GOODS X NIKE AF1 COLLAB WITH LOCAL HOUSTON FASHION MOGUL, JENNIFER FORD

Bun B and Jennifer Ford at the Premium Goods x Nike AF1 Launch Presented by DIAGEO and its brands, CÎROC, Crown Royal, Tequila Don Julio, Baileys, and Seedlip in Houston (Photo provided by DIAGEO)

DIAGEO and its brands celebrated the launch of Premium Goods x Nike Air Force 1 Low Collaboration in Houston, TX. The two-pair collection salutes Premium Goods co-founder Jennifer Ford’s affinity for — and past work in — jewelry. During the event, local Premium Goods designer Jennifer Ford was also honored with a city proclamation from Houston. 

During the event, guests were able to shop and listen to a live performance by local jazz singer, Sincerely Lenora while enjoying cocktails and mocktails from CÎROC, Crown Royal, Tequila Don Julio, Baileys, and Seedlip, at a speak-easy experience for movers & shakers. 

Notables in attendees included rapper Bun B and localfashion industry moguls who had a chance to get a first look at the two new Premium Goods x Nike AF1 designs: The Sophia and The Bella. 

The Premium Goods x Nike AF1 draws inspiration from Jennifer Ford’s love for and past work in jewelry to reimagine the iconic Air Force 1’s design through the lenses of classic and timeless luxury — blending textures, incorporating artisanal techniques, and sharing elegant color stories.

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New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties.