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Category: Beauty

National Sunglasses Day is June 27th
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National Sunglasses Day is June 27th

June 27th is National Sunglasses Day, an event put on by the Vision Council to help raise awareness for UV protection.  At EyeBuyDirect, sunglasses are near and dear to our hearts – both as a way to protect our eyes, as well as a way to make a fashion statement.   We recently asked over […]

June is National Acne Awareness Month
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June is National Acne Awareness Month

Did you know, in the United States, there are 60 million people with acne, but only 10% see a dermatologist?! The other 90% rely on medicine they buy online or at drug stores, which are one-size-fits-all products not customized to their skin. These range from being ineffective to actually exacerbating acne.     San Francisco based MDacne is the […]

Makeup For You: Mented
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Makeup For You: Mented

Just got my Everyday Eyeshadow Palette ($28.00) product from Mented Cosmetics and it’s s must-have. It has every tone you need for your everyday use–and some can be used at night as well.   Mented Cosmetics is a unique company. The co-founders, Kristen “KJ” Miller and Amanda E. Johnson, developed a makeup line for women […]

ESSENCE "Best in Black Beauty Awards"
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ESSENCE “Best in Black Beauty Awards”

    ESSENCE hosted its 7th annual Best in Black Beauty Awards, at Town Stages on Thursday, April 26th. The highly anticipated, invitation-only beauty extravaganza brought to life one of ESSENCE’s most beloved franchises—its annual May issue Best in Black Beauty Awards—as over 100 beauty industry mavens and social media influencers got a front row seat to this […]

Warning Issued About Skin-Lightening Creams & Medicated Soaps that Contain Dangerous Levels of Mercury
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Warning Issued About Skin-Lightening Creams & Medicated Soaps that Contain Dangerous Levels of Mercury

The NYC Health Department has warned New York City residents about 10 skin-lightening creams from Pakistan and two medicated soaps from Spain with elevated levels of mercury. These products can contain up to 14,000 times the allowable limit for mercury in cosmetics. Exposure to mercury can cause serious and life-threatening health problems, including damage to […]

Peak Coconut Oil
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Peak Coconut Oil

Far and away, Organic to Green’s number one selling product, Coco Oil is the only coconut oil you will ever need for all over beauty. And we’re digging the new bamboo cap! Coco Oil– the list of benefits & uses is long: ·         All in 1 product with many uses ·         Great for all ages […]

ORS™ Olive Oil Delivers the Power of More!
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ORS™ Olive Oil Delivers the Power of More!

Namaste Laboratories, makers of ORS™ hair care, is tipping off the new year with a new look for its iconic ORS™ Olive Oil! The brand, which creates hair care and styling products for all hair types and textures, introduces a “Fresh New Look” to its packaging and a formula update to some of its most […]

Black Gum for White Teeth - Launching February 2018
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Black Gum for White Teeth – Launching February 2018

Swiss oral care brand, CURAPROX, is launching the all new Black Is White Gum this February! Providing gentle and excellent oral health, you can finally choose a gum you feel good about chewing! Staying true to the charcoal trend, “Black is White Gum” is the ultimate charcoal beauty game changer. The activated charcoal gently removes […]

Brand New Me: I Had A Fairweather Faces Makeover
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Brand New Me: I Had A Fairweather Faces Makeover

What woman isn’t up for a makeover? I know I was ready for one. Although I have been always been fascinated with makeup, I have never been great at putting it on. Years ago, I would use makeup every day but then after a long-term move to the African island nation of Cape Verde where […]

MODRN SANCTUARY Opens MODRN SALT In Manhattan
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MODRN SANCTUARY Opens MODRN SALT In Manhattan

Modrn Salt, the new luxury Himalayan salt room featuring halotherapy, will open within Modrn Sanctuary on Wednesday, August 2, 2017. Owner and founder Alexandra Janelli, a clinical hypnotherapist and life coach, brought in nearly 11,000 pounds of Himalayan salt to her acclaimed wellness center at 12 West 27th Street in Manhattan to create a special […]

All About the Eyes: Five Steps to Awake, Bright Eyes
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All About the Eyes: Five Steps to Awake, Bright Eyes

Eyes are commonly the first facial feature you notice about a person and they are also the first to show signs of aging and tiredness. Here are the easy 5 steps to achieve an awake, bright and youthful EYE: STEP ONE: Eyes can stay on the prize when treated overnight with the NEW belif 360 […]

Hill Harper Debuts New All-Natural Hair & Body Care Product Line
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Hill Harper Debuts New All-Natural Hair & Body Care Product Line

Hill Harper, Co-Founder of Architect and Co., is debuting his new body and hair care products, H2L for men and JUA for women on The Steve Harvey Show this week. H2L and JUA are premium all-natural hair and body care product lines for men and women with affordable prices. Architect and Co. products contains from […]

World’s Best Setting Lotion Brand Adds Game-Changing Temporary Hair Straightening Lotion And Cleansing & Conditioning Duo To The Family
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World’s Best Setting Lotion Brand Adds Game-Changing Temporary Hair Straightening Lotion And Cleansing & Conditioning Duo To The Family

Hair care styling favorite, Lottabody®, has added three new products to its signature collection of coconut and shea oil-infused styling products: SLEEK ME Blowout Lotion(SRP: $4.49. 8 fl. oz.) and HYDRATE ME Shampoo & Conditioner (SRP: $3.9910.1 fl. oz.). This now makes eleven omni-textured hair care products for the iconic hair care brand’s offering, which […]

Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign
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Pantene Celebrates Diversity with Powerful “All Strong Hair is Beautiful Hair” Campaign

Pantene has helped to define “Beautiful Hair” for 40 years through powerful images of strong, healthy hair; however, while diversity and inclusion continue to improve in society, there is still a level of inequality in how African American hair is represented in popular culture and in mainstream hair care advertising. Mass brands, like Pantene, have […]

Beauty Expert Agunes White Debuts Anti-Aging Product 'Sexy Golddigger Serum'
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Beauty Expert Agunes White Debuts Anti-Aging Product ‘Sexy Golddigger Serum’

The U.S. skin care market is expected to reach $10,717.4 million by 2018. So skin care expert and entrepreneur Agunes White, the founder and CEO of Agunes Skin Care, has decided on the perfect time to launch her latest product, Sexy Golddigger Serum™. The name is more than provocative. “The name is, yes, powerful and sexy,’” […]