Fashion has always been on Erika London’s mind.
Hailing from Fort Lauderdale, FL, Erika dreamed of one day launching her own boutique, but growing up as the oldest of four raised by a single mother, that dream felt far away. It didn’t take long for Erika to learn the value of hard work; purchasing her first car at 18 after working three jobs at a time was a pivotal moment in her life. Sitting there, overwhelmed by emotion, realizing that hard work could indeed make her dreams come true was all of the motivation needed to begin the grind towards something more. At the same time, though, Erika realized that working multiple jobs just to make ends meet was not what she wanted for her life. And so began the dream of FlyPhenX.
FlyPhenX grew from an idea into reality over the course of years of hard work; what was once just a dream became a real business. Building a boutique store featuring innovative and creative pieces is just the start; Erika prides herself on the community she is building with her staff, patrons, ambassadors, and fans across the country.
On her mission, she said: “We believe that fashion is a powerful tool for self-expression that represents freedom, change, and confidence. At FlyPhenX, We believe that together we can make a positive
impact on the world through our work and values.”
Next up for FlyPhenX? A brick and mortar store is in the works, as well as multiple soon-to-be-announced community partnerships. It is the passion for fashion that has helped Erika London turn her dreams into reality.
About the Author New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties. |