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The Alternative Perspective

Delivering News and Stories That Matter

OTTICA Brings Luxury Prescription Eyewear Online

October 3, 2026

Shopping for luxury prescription eyewear can often mean navigating multiple retailers, limited selections and complicated prescription options. OTTICA is looking to change that with an online destination that brings designer frames and prescription lenses together on one platform. The company…

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FORK Eyewear Brings Sunglasses Into the Night

October 3, 2026

Sunglasses are typically associated with bright, sunny days, but FORK Eyewear is taking the accessory into a different setting: after dark. The new brand from Optimax Eyewear Group, the parent company behind GlassesUSA, is designed specifically for nightlife, music and…

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Susan Hartzler’s Memoir Comes to Audible

October 3, 2026

Award-winning writer and human-animal bond advocate Susan Hartzler is bringing her popular memoir to a new audience with the Audible release of I’m Not Single, I Have a Dog: Dating Tales from the Bark Side. Published by McFarland, the candid…

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5 Habits That Could Make Lash Extensions Fall Out Faster: A Lash Expert Explains Why Keeping Extensions Completely Dry May Not Be the Best Approach to Maintaining Them

October 3, 2026

As autumn gets underway, lash extension wearers may want to rethink one common piece of advice: keeping their lashes completely dry. While avoiding water, steam and long showers is often recommended immediately after an extension appointment, lash expert Louise Johnson,…

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We Are Rewind Brings Retro Audio Into the Modern Era

October 3, 2026

For music lovers and fans of retro style, cassette culture is making a modern comeback, and We Are Rewind is leaning into the nostalgia with a collection of audio products that combine vintage-inspired design with contemporary technology. The brand has…

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10 Health Screenings Women Should Know About Before 50

October 3, 2026

For many women, an annual checkup is a routine part of staying healthy. But knowing which screenings to discuss with a healthcare provider—and when to start them—can be just as important. According to Dr. Donna Adams-Pickett, a board-certified OB/GYN with…

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More Clicks Don’t Always Mean More Sales: Study Finds Attention Can Come at a Cost

October 3, 2026

Brands preparing for the holiday shopping season may want to rethink how they measure the success of digital advertising. New data from Billo, based on an analysis of 88,329 Meta video ads, found that ads generating the most clicks did…

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On the Runway at New York Fashion Week

October 3, 2026

For more than 4,000 years, the olive tree has been associated with beauty, vitality, strength and transformation. Now, its legacy is inspiring a couture creation at New York Fashion Week. OLIVE TREE PEOPLE, OLIVEDA, and OLIVE ROSE are partnering with…

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Hachette Book Group Highlights Inclusion as a Driver of Publishing Success

October 3, 2026

Hachette Book Group (HBG) brought employees, authors, and industry experts together for its second annual Changing the Story Festival: Inclusion for Success, an all-staff event focused on inclusion, publishing and reaching new audiences. Held September 10, 2026, the full-day festival…

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HBO and HBO Max Take Home 21 Emmy Awards, Led by ‘The Pitt’ and ‘DTF St. Louis’

October 3, 2026

“DTF St. Louis” led HBO and HBO Max’s individual program tally with seven wins, including Outstanding Limited or Anthology Series. David Harbour won Outstanding Supporting Actor in a Limited or Anthology Series or Movie, while Linda Cardellini took home Outstanding…

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