PlayChange.io launched the first phase of its free PlayChange Gym on Sept. 12 in celebration of National Video Games Day, giving gamers a new virtual space to explore, compete, and discover upcoming features. Founded by Andrew Gilliam, the Atlanta-based gaming company is introducing the ground floor of the PlayChange Gym as the first step toward…
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The inaugural Hospitality Social Media Summit (HoSS) brought together more than 200 senior social, marketing, digital, brand and commercial leaders from 14 countries to examine how hospitality businesses can move social media beyond content creation and connect it more directly to commercial goals. Held September 3–4 in London, the summit combined a live executive program…
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Brands preparing for the holiday shopping season may want to rethink how they measure the success of digital advertising. New data from Billo, based on an analysis of 88,329 Meta video ads, found that ads generating the most clicks did not necessarily deliver the strongest financial returns. The findings highlight a disconnect between consumer attention…
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New York Attorney General Letitia James has secured more than $1 million in refunds for New Yorkers who were overcharged by two Westchester County car dealerships, following an investigation into allegedly misleading fees and add-on products. The dealerships, DARCARS Lexus and DARCARS BMW, both located in Mount Kisco, were accused by the Office of the…
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When Christopher Bilyk received his COVID-19 stimulus check in 2020, he decided to put the money toward something more than short-term relief. He invested it in an idea that would eventually become State of Gratitude, a New York City-based lifestyle brand built around gratitude, connection and second chances. For Bilyk, the concept was personal. After…
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Denver-based drinking water company FloWater has been recognized for its efforts to educate consumers and spark conversations about the future of drinking water. The company was named a Gold Winner in the 23rd annual International Business Awards, part of the Stevie Awards, receiving the distinction of Thought Leadership Organization of the Year in the Business…
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For entrepreneurs, explosive growth is usually considered the ultimate business success story. But for Puneet Nanda, CEO of oral care brand GuruNanda, a sudden surge in sales became a lesson in how quickly success can affect decision-making. In 2022, GuruNanda’s oil pulling products went viral on TikTok, creating a rapid increase in demand and putting…
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For busy families, the car can feel like a second home. Between school drop-offs, soccer practice, errands, appointments and weekend activities, parents spend countless hours behind the wheel. Ottocast offers a way to make those daily drives more connected and convenient without the expense of purchasing a new vehicle. Designed to upgrade existing vehicles, Ottocast’s…
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An Australian household cleaning brand is taking a different approach to everyday chores, replacing bulky bottles with lightweight, concentrated cleaning sheets designed to dissolve in water. Lucent Globe, founded by twin brothers Brodie and Roger Cook on Australia’s Gold Coast, recently entered the U.S. market with a line of concentrated cleaning products aimed at consumers…
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Apple fans may have to wait for official confirmation before knowing exactly which colors will arrive with the iPhone 18 lineup, but speculation surrounding the next generation of iPhones is already influencing the accessory market. Among the companies getting ahead of the rumors is CASEKOO, which has introduced phone cases in Cherry Red and Baby…
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