Josh Stanley has built a career bringing unconventional wellness concepts into the mainstream. As co-founder of Charlotte’s Web, he helped transform CBD from a niche product into a publicly traded business and a familiar presence on retail shelves. Now, Stanley is turning his attention to another emerging category: sound and frequency.
His latest venture, The Vessyl, is a 118-acre property located beneath Costa Rica’s Arenal Volcano. At the center of the development is the Frequency Dome, an immersive structure designed to combine spatial audio, vibration, light and architecture into an experience intended to be felt throughout the body.
For Stanley, this is more than another wellness amenity. He is investing his own capital in the belief that frequency-based experiences could eventually become as familiar to consumers as meditation, breathwork and CBD. Rather than launching a product line, he has chosen to build a physical destination that could help establish an entirely new category.
The strategy reflects lessons from his earlier work in the CBD industry. Bringing CBD into mainstream retail required more than consumer interest. It demanded supply-chain development, education, regulatory patience and a sustained effort to establish credibility in a crowded marketplace.
Stanley sees similarities in today’s interest in sound baths and frequency programming, particularly within high-end hospitality. As consumers explore alternatives to supplements, wearables and data-driven wellness routines, experiences that engage the senses are gaining attention.
But the growing interest also raises important questions about what sound and vibration can actually accomplish. The language surrounding frequency-based wellness sometimes moves faster than the available scientific evidence.
That distinction is where Dr. Diva Nagula, DO, can provide important perspective. Nagula can discuss how sound and vibration exposure affect the brain and body, the differences between sound healing, spatial audio and vibroacoustic therapy, and what research currently suggests about stress, focus and emotional well-being.
Together, Stanley and Nagula offer two complementary perspectives on an emerging industry: the entrepreneur investing in its commercial potential and the physician examining its scientific foundation.
Their conversation could explore what it takes to build a new wellness category, how to maintain credibility amid growing hype, and whether frequency-based experiences are poised to become a lasting part of the wellness landscape.