Milk Makeup is putting a new generation of New York City creatives in the spotlight with its latest campaign, naming Wet Leg frontwoman Rhian Teasdale as the brand’s newest face. The campaign arrives as Milk Studios celebrates its 30th anniversary and Milk Makeup marks 10 years. To commemorate both milestones, the brand opened its SoHo…
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NFL legend Phil Simms is taking his approach to preparation from the football field to men’s grooming through a new partnership with Particle for Men. Beginning September 15, Simms will serve as an ambassador for Particle for Men’s Face Cream, the brand’s flagship 6-in-1 anti-aging moisturizer designed specifically for men. The partnership brings together the…
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As autumn gets underway, lash extension wearers may want to rethink one common piece of advice: keeping their lashes completely dry. While avoiding water, steam and long showers is often recommended immediately after an extension appointment, lash expert Louise Johnson, CEO of Ladybug Lashes, says several everyday habits can have a bigger impact on how…
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As consumers become more selective about what goes into their personal care products, Colorado-based bath, body and home fragrance company Formulary 55 is taking a more specific approach to the increasingly popular concept of “clean” beauty. Founded by Kecia Hielscher, Formulary 55 is introducing Fo55, a list of more than 55 ingredients that will never…
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Exosomes are having another moment in beauty. As the skincare industry increasingly focuses on regeneration, cellular signaling and long-term skin health, these microscopic messengers are becoming one of the most talked-about ingredients in advanced skincare. But for Dr. Ivona Igerc, known as Dr. Ivy, the conversation around skin regeneration is hardly new. The London-based Harley…
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Men’s grooming is getting a major retail upgrade as Particle, a science-backed men’s grooming brand focused on high-performance personal care, expands into more than 500 CVS locations nationwide. The retail launch marks Particle’s first brick-and-mortar expansion, giving consumers across the country easier access to the brand’s grooming products. Leading the rollout is Gravité Cologne, priced…
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As consumers increasingly look for simpler, plant-based approaches to their beauty routines, Saafi Ah Organics is bringing the centuries-old tradition of Somali skincare into the modern beauty conversation with its Qasil-based products. At the heart of the brand is Qasil, a botanical ingredient made from the leaves of the Gob tree. Used traditionally in Somali…
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Men’s grooming is getting a retail makeover as Particle, a science-backed personal care brand focused on high-performance grooming products for men, expands beyond the online marketplace and into stores nationwide. Particle has officially launched its signature Gravité Cologne at more than 500 CVS locations across the country, marking the brand’s first major brick-and-mortar retail expansion.…
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Salt & Stone is expanding its presence in the online beauty and personal-care market with a growing lineup of body products that combine performance-focused formulas with skin-loving ingredients and fine-fragrance-inspired scents. The modern body-care brand is currently highlighting its bestselling deodorant on Amazon, where shoppers can find the product in four signature scent combinations: Santal…
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September’s Healthy Aging Month offers an opportunity to rethink what it means to age well, with greater attention on wellness, self-care, confidence and the everyday changes that can accompany getting older. From skincare and metabolic support to products addressing bladder leakage, several brands are developing products aimed at helping consumers navigate those changes. Here are…
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