Chrono24, a leading marketplace for luxury watches, has delved into America’s top brands to uncover the states that proudly showcase their unwavering support to some of the globe’s leading financial giants. We have also identified the brands with the largest following in the US and those with the most engaging online presence.
Based on the analysis:
- Louis Vuitton emerges as the leading brand for the people of New Jersey, demonstrating an unrelenting total of 135,000 searches per month.
- Coming in as the runner-up was the synonymous high-fashion brand, Gucci, which scored an average of 60,500 total searches per month.
- Completing the top five were The North Face, Balenciaga, and Patagonia.
The following table reveals the most talked-about brands in New Jersey:
| Rank | Brands | New Jersey |
| 1 | Louis Vuitton | 135,000 |
| 2 | Gucci | 60,500 |
| 3 | The North Face | 60,500 |
| 4 | Balenciaga | 49,500 |
| 5 | Patagonia | 40,500 |
| 6 | Ralph Lauren | 40,500 |
| 7 | Chanel | 33,100 |
| 8 | Rolex | 27,100 |
| 9 | Dior | 27,100 |
| 10 | Burberry | 27,100 |
| 11 | Tiffany & Co | 27,100 |
| 12 | Hermes | 27,100 |
| 13 | Prada | 22,200 |
| 14 | Cartier | 22,200 |
| 15 | Versace | 18,100 |
| 16 | Alexander McQueen | 18,100 |
| 17 | Canada Goose | 18,100 |
| 18 | Tom Ford | 14,800 |
| 19 | Hamilton | 12,100 |
| 20 | Fendi | 12,100 |
The Digital Reign of Luxury Brands: their influence across the U.S.
- A new report takes a deep dive into luxury fashion and accessory brands, unveiling their influence in America.
- Louis Vuitton has the biggest US following with nearly 10 million fans on Instagram
- Chanel was listed as the brand with the most fake followers
Social media is a massive global marketing tool, amplifying the influence of brands and facilitating direct connections with their followers. However, it begs the question: which brands hold the heart of the United States, and which states have the most loyal fan base for luxury icons such as Louis Vuitton, Gucci, and esteemed accessory brands like Rolex?
The dedicated team at Chrono24, a leading marketplace for luxury watches, takes a dive into America’s top brands to unveil the states that proudly wear the badge of “biggest fans”.
America’s Fashion Scene Unveiled: Top Searched, Followed, and Fake Followers
Louis Vuitton secures the top spot with a staggering following of 53 million, and it comes as no surprise that 9.5 million of these dedicated fans on Instagram are located in the United States. Delving further into the data, an intriguing discovery emerges: a substantial 1.5 million of these followers are based in the vibrant state of New York.
Rival, Gucci, claims the 2nd position with 8.9 million US followers. Among their extensive base of 51,700,000 followers, an impressive 1,965,260 reside in the fashion-forward state of New York, while 1,498,530 can be found in sunny California. and 775,500 in Florida.
| Rank | Brands | Followers | US Followers | Fake Followers |
| 1 | Louis Vuitton | 53,000,000 | 9,540,000 | 2,385,000 |
| 2 | Gucci | 51,700,000 | 8,946,100 | 2,118,700 |
| 3 | Chanel | 56,100,000 | 6,003,700 | 8,308,800 |
| 4 | Dior | 44,000,000 | 5,500,000 | 2,200,000 |
| 5 | Prada | 31,100,000 | 5,009,100 | 6,346,400 |
| 6 | Ralph Lauren | 14,700,000 | 4,216,290 | 720,300 |
| 7 | Versace | 29,100,000 | 3,550,200 | 5,414,260 |
| 8 | Burberry | 20,000,000 | 3,020,000 | 4,480,000 |
| 9 | Rolex | 14,400,000 | 2,664,000 | 2,203,200 |
| 10 | Tiffany & Co | 14,900,000 | 2,572,700 | 2,443,600 |
| 11 | Hermes | 12,900,000 | 2,401,400 | 1,727,400 |
| 12 | Patagonia | 5,200,000 | 2,149,600 | 1,095,200 |
| 13 | Balenciaga | 14,200,000 | 2,059,000 | 3,521,600 |
| 14 | Cartier | 13,300,000 | 2,046,200 | 2,261,000 |
| 15 | The North Face | 5,300,000 | 1,488,930 | 1,133,200 |
Chanel, despite ranking 3rd in the US for American followers, has shockingly been found to possess the highest number of fake followers. An alarming 8.3 million followers associated with the renowned brand have been flagged as suspicious.
Not far behind, Prada claims the second position with a substantial 6.3 million followers on Instagram being flagged as suspicious.
Versace, securing the 3rd spot, also grapples with the issue of fake followers. An astonishing 5.4 million followers associated with the brand have been flagged as suspicious,
New Jersey among the most brand-obsessed states in America – just under one million total searches per month
The luxury brand scene knows no bounds regarding high-end fashion labels across the globe. However, in the United States, which state reigns supreme regarding brand craze and the monthly pursuit of the most extravagant and expensive swag?
New Jersey was among the leading states – featuring in the top 10 states in the country – for high-end products, showcasing an overwhelming interest in luxury brands, with an impressive total of 864,430 searches per month. The Garden State is revealed as one of the leading hubs for luxury brand enthusiasts, with 93.4 searches per 1,000 residents per month for 50 of the most high-end fashion and accessory brands.
Unsurprisingly, with a population of just under 30 million, Texas ranks top with 8,233,230 monthly searches and 269.9 searches per 1000 residents each month. Meanwhile, New York, renowned for its vibrant fashion scene, secures the second spot with 2,498,660 monthly searches and 128.2 searches per 1000 residents.
| Rank | State | Total searches for luxury brands by (per month) | Searches per 1,000 of state population (per month) |
| 1 | Texas | 8,233,230 | 269.9 |
| 2 | New York | 2,498,660 | 128.2 |
| 3 | Indiana | 782,800 | 114.2 |
| 4 | Hawaii | 144,550 | 100.9 |
| 5 | California | 3,891,290 | 100.0 |
| 6 | New Jersey | 864,430 | 93.4 |
| 7 | Nevada | 291,900 | 91.0 |
| 8 | Massachusetts | 621,300 | 89.1 |
| 9 | Illinois | 1,022,360 | 81.9 |
| 10 | Maryland | 496,590 | 80.7 |
| 11 | Connecticut | 264,250 | 72.8 |
| 12 | Florida | 1,632,150 | 72.0 |
| 13 | Rhode Island | 72,410 | 66.4 |
| 14 | Georgia | 731,650 | 66.3 |
| 15 | Washington | 511,900 | 65.4 |
| 16 | Virginia | 544,740 | 62.5 |
| 17 | Delaware | 63,130 | 61.2 |
| 18 | Colorado | 338,640 | 57.7 |
| 19 | Pennsylvania | 728,750 | 56.4 |
| 20 | Arizona | 399,590 | 53.6 |
About the Author New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties. |