The “old money” trend (which glorifies inherited wealth, family lineage, and a sophisticated way of life) has been making major waves across social media with TikTok views for #oldmoneyaesthetic soaring to 2.5 billion.
Intrigued by the “old money” craze, the team at SlotTracker.com decided to investigate the most popular “old money” hotspots in the USA, combing through over 5 million Instagram hashtags.
The most popular “old money” destinations in the United States
| # | Location | Median household income 2017-2021 (USD) | Total Instagram hashtags |
| 1 | Napa Valley, California | $97,498 | 2,510,545 |
| 2 | The Hamptons, New York | $125,861 | 2,444,870 |
| 3 | Jackson Hole, Wyoming | $83,289 | 1,202,503 |
| 4 | Nantucket, Massachusetts | $116,571 | 1,152,331 |
| 5 | Scottsdale, Arizona | $97,409 | 1,077,154 |
| 6 | Martha’s Vineyard, Massachusetts | $73,849 | 1,053,773 |
| 7 | Hilton Head, South Carolina | $87,884 | 853,892 |
| 8 | Newport, Rhode Island | $90,435 | 788,898 |
| 9 | Maui, Hawaii | $88,249 | 734,251 |
| 10 | Hudson Valley, New York | $80,700 | 561,390 |
Households in The Hamptons, NY have the highest median income
The Hamptons, NY, ranks second with over 2.4 million hashtags (2,510,545) on Instagram. This iconic destination is synonymous with wealth, exclusivity, and high society, with its sprawling mansions and pristine beaches. Census data reveals that the median household income in The Hamptons sits at a major $125,861, the highest in this list and 44% higher than in Hudson Valley, also in New York, offering a taste of the good life that few other places can match.
Napa Valley, CA named the most popular “old money” destination
With its stunning vineyards, upscale wineries, and lavish resorts, Napa Valley has come out on top in our research with a mind-blowing 2,510,545 hashtags on Instagram – almost 40 times the number of hashtags of Big Sur, the next Californian city on our list. According to census.gov, the median household income in the valley stands at $97,498 – 16% higher than in Big Sur. Napa Valley is the essence of old money, so it’s no wonder that the rich and affluent from around the world flock here to add a touch of glamour to their Instagram feeds.
Jackson Hole, Wyoming has landed a solid third place in our list of the most popular old money destinations, with an impressive 1,202,503 hashtags. This stunning mountain town may not have the same level of glitz and glamour as some of its rivals, but it more than makes up for it with its breath-taking natural beauty and rustic charm. The median household income in Jackson Hole stands at $83,289 – 3% higher than in Hudson Valley, NY, which places 10th. From skiing in the winter to hiking in the summer, Jackson Hole offers an abundance of outdoor activities for those who enjoy a luxurious exploration of the great outdoors.
Hudson Valley, NY, rounds out the top 10
The picturesque Hudson Valley, NY, has landed itself a spot on our list, coming in at number 10 with a respectable 561,390 hashtags. With a median household income of $80,700, the Hudson Valley is known for its affluent residents and upscale lifestyle. From stately mansions to historic landmarks, this destination exudes old-world charm and elegance.
About the Author New York Trend is a weekly news publication that focuses on issues and lifestyles of the African & Caribbean American communities throughout the New York metropolitan area and Nassau and Suffolk Counties of Long Island. It is a respected and well recognized news publication that has been in existence since 1989. Owner, Publisher and Executive Director, Dr. Teresa Taylor Williams has been at the helm of this award-winning publication since its inception. New York Trend continues to be the only black woman-owned, metropolitan newspaper in New York and Long island. New York Trend is the largest black-owned newspaper throughout Nassau and Suffolk counties. |