The Ras Al Khaimah Tourism Development Authority (RAKTDA) and Oman Ministry of Heritage and Tourism, in collaboration with OMRAN Group, have unveiled the “See Double” summer campaign at ITB Berlin, inviting travelers to experience the unique attractions of both Ras Al Khaimah, UAE, and Musandam, Oman, in a single trip.
This campaign, running from June 15 to September 15, follows the signing of a Memorandum of Understanding (MoU) at WTM London last year. The MoU aims to promote cross-border tourism, showcasing the best of both destinations and encouraging travelers to explore a wide array of attractions.
Key Attractions:
- Ras Al Khaimah:
- Jais Flight: The world’s longest zipline on Jebel Jais.
- Suwaidi Pearls: The region’s only working pearl farm.
- Dhayah Fort: A historic military fort dating back to the 16th century.
- Jais Sledder: An exhilarating mountain toboggan ride on Jebel Jais.
- Stunning Coastline: 64km of beautiful beaches.
- Musandam:
- Dolphin Spotting: In the Arabian Gulf.
- Musandam Zipline: The world’s longest over-water zipline.
- Dhow Cruise: Traditional cruises through the Peninsula’s famous ‘desert fjords.’
- Khasab Fort: A historic fort from the 17th century.
- Hajar Mountains: Hiking and safari adventures.
The See Double campaign was launched at ITB Berlin, a significant global travel industry event. This initiative highlights how travelers can maximize their vacation by visiting two remarkable destinations, just a 90-minute drive apart. The easy border crossing and shared natural beauty of the Hajar mountain range, combined with rich cultural heritage, offer an unmatched travel experience.
H.E. Raki Phillips, CEO of RAKTDA: “Our See Double campaign with the ministry in collaboration with OMRAN brings together the best of Ras Al Khaimah and the Musandam Governorate in one sensational summer promotion. This joint marketing effort marks the beginning of numerous cross-destination promotions we plan with the Sultanate of Oman. It aims to highlight the diverse attractions and experiences available to international travelers in both destinations. Pioneering in the region, the campaign is a testament to our strong synergy, aligning with the international trend towards frictionless, borderless travel, and enhancing accessibility and convenience for travelers.”
Mr. Haitham Al Ghassani, Director General for Tourism Promotion at Oman Ministry of Heritage and Tourism:“We are excited to unveil our first collaboration with Ras Al Khaimah Tourism Development Authority, which unlocks the outstanding tourism offering that our destinations have to offer families and travelers from all over the world. From adventure and sport to unearthing historic treasures, there is something for everyone in Musandam and Ras Al Khaimah, and with the mountains and the sea remaining cooler during the summer, there’s no better place to be.”