Camille Rose, the #1 Black and woman-owned multicultural hair care brand in the U.S., made waves with the debut of the Guava Slip Collection. Founder Janell Stephens, a pioneer in ingredient-first beauty, is doubling down on innovation while remaining true to the handmade, kitchen-born roots that made Camille Rose a household name.
The Guava Slip Collection introduces four new products—Whipped Souffle, Leave-In Conditioner, Shampoo, and Conditioner—each infused with vitamin-rich guava to hydrate, strengthen, and protect textured hair. Known for its scalp health benefits and breakage-fighting properties, guava is paired with Kakadu Plum, offering antioxidant protection against environmental stressors. The collection is designed to cut wash day time in half, allowing users to spend less time detangling and more time enjoying their curls.
Stephens, a mother of five and former health-conscious “mixtress,” began formulating products to treat her children’s eczema. That passion for quality and wellness laid the foundation for what would become a multimillion-dollar beauty brand. Today, Camille Rose boasts more than 50 products sold in over 330,000 retail locations, including Target, Ulta, Whole Foods, and Walmart—with a remarkable 30% year-over-year growth.
Also launching this season is an expansion of the fan-favorite Curl Love Moisture Milk into a full regimen, including a new Curl Love Shampoo and Conditioner, both enhanced with avocado oil, rice oil, and Camille Rose’s signature vanilla dessert scent.
From humble beginnings to a powerhouse brand, Janell Stephens continues to scale with intention, offering consumers luxurious, effective products that honor natural beauty—one curl at a time.