Delta Air Lines recently gave travelers and employees an unprecedented opportunity to shape its route network with the launch of its first-ever Route Race. Beginning August 25, SkyMiles Members and Delta employees could vote in the Fly Delta app to select which European destination will be added to Delta’s network for summer 2026. The initiative highlights Delta’s commitment to putting its community at the center of network planning and offers flyers a direct voice in the airline’s growth strategy.
The vote focused on three highly sought-after island destinations: Sardinia, Malta, and Ibiza. Each destination offers a unique appeal. Sardinia is renowned for its stunning coastlines, turquoise waters, and rich Italian culture. Malta offers a blend of Mediterranean charm, historic architecture, and centuries-old fortresses. Ibiza, famed for its nightlife and scenic beaches, attracts travelers seeking both energetic and relaxing experiences.
The voting period ran from August 25 through August 29, and the winning destination will be announced approximately 30 days after the polls close. Delta emphasized that this campaign was more than a marketing stunt—it’s a chance for SkyMiles Members and employees to play a meaningful role in the airline’s decision-making process, ensuring that the next addition to the network reflects what travelers truly want.
“This is a first-of-its-kind opportunity for our community,” Delta stated in a press release. “Our SkyMiles Members and employees are at the heart of everything we do, and with the Route Race, they can help shape the future of travel in a way no other airline has done before.”
The campaign also reinforces Delta’s strategic expansion in the European leisure market, where demand for direct flights from the U.S. continues to grow. By letting the community influence the decision, Delta is blending innovation with customer engagement, creating excitement and anticipation around its 2026 summer schedule.
With this initiative, Delta is redefining how airlines engage with customers, turning route planning into an interactive, community-driven experience. SkyMiles Members and Delta employees now have the chance to leave their mark on the airline’s global network—and ensure that summer 2026 brings a destination they truly want to explore.