Move over, dull fiber supplements. Bonny, a modern fiber brand based in New York City, is redefining gut health with bold flavors, cheeky branding, and a refreshing sense of humor. The company’s mission: to make fiber fun, delicious, and effective.
You’ve probably seen TikTok buzzing with #fibermaxxing — influencers proudly showing off smoothies and supplements that promise better digestion and glowing skin. Bonny fits right into that movement, blending humor with health. The brand was recently selected as one of four companies chosen for the inaugural Blueberry Boost Accelerator, a nine-week program designed to support the next generation of blueberry-boosting food and supplement innovators nationwide.
“Most products in this category don’t work, taste bad, and haven’t had an upgrade since 1934,” said Bonny founder Jessica Postiglione. “We’re making fiber that isn’t crappy. Our products taste amazing, look great, and actually make you want to share your bowel movement with the group chat.”
Bonny’s approach to fiber focuses on flavor and function. The brand’s blends combine two powerhouse ingredients: psyllium husk and prebiotic inulin, both known for improving gut health. The difference, Postiglione says, is in the taste and quality. “We use real fruit — including blueberries — not artificial junk. We approach flavor like a culinary chef,” she explained.
The result is a line of fiber supplements that not only support digestion but also make customers laugh — and share. Bonny’s packaging features playful slogans and bright designs, transforming a traditionally unglamorous wellness product into something vibrant and social-media-ready.
Bonny’s selection for the Blueberry Boost Accelerator signals a growing recognition of fiber as a key component in the functional food market. With consumer demand for clean-label, gut-friendly products surging, Bonny’s mix of science, flavor, and fun is striking a chord.
“Our customers rave about the taste, post about their poops, and turn something routine into something worth sharing,” Postiglione added. “It’s time to make digestive health part of the conversation — and to do it with a smile.”
Bonny is currently expanding distribution nationwide and continues to develop new flavors that celebrate fruit-forward, sustainable nutrition — with a wink.