An Australian-born wellness brand built on stickers may sound unlikely, but NATPAT has quietly become a global phenomenon. Founded by childhood friends Gary Tramer and Michael Jankie alongside longtime collaborator Andrei Safonau, the company has now sold more than 100 million sticker-based wellness patches across 32 countries, proving that simple ideas can scale when paired with purpose and discipline.
NATPAT’s origin story begins far from the wellness aisle. After years of burnout in the tech industry, the founders set out to build something tangible, family-focused, and rooted in everyday problem-solving. Their breakthrough came with BuzzPatch, a natural mosquito-repelling sticker designed especially for kids. Easy to use, mess-free, and parent-approved, BuzzPatch quickly found an audience, turning a common outdoor frustration into the brand’s first global success.
From that initial product, NATPAT expanded into a full ecosystem of natural health and wellness patches for families and pets. Today, the brand offers sticker-based solutions for sleep, focus, mosquito protection, and even sugar cravings. Each product reflects the founders’ commitment to accessible wellness, offering alternatives that fit seamlessly into daily routines without pills, sprays, or complicated instructions.
Despite its rapid growth, NATPAT has remained intentionally lean. The company operates with a core team of just three people, supported by a fully remote team of 12. That streamlined structure has helped the brand stay profitable from its very first sticker sold, an increasingly rare feat in the consumer wellness space. Rather than chasing hypergrowth at all costs, NATPAT focused on sustainable expansion and product-market fit.
That strategy has paid off at scale. NATPAT products are now available in nearly 10,000 retail locations worldwide, including more than 1,700 Target stores. The brand’s international reach underscores the universal appeal of its approach: wellness solutions that are intuitive, portable, and designed for real life. From backyards in Australia to family homes across the United States and Europe, NATPAT stickers have become a trusted staple.
As the wellness industry continues to evolve, NATPAT stands out by blending simplicity with global ambition. Its journey from a single mosquito patch to a worldwide brand offers a compelling case study in founder-led growth, operational discipline, and the power of rethinking how wellness products are delivered. With continued international expansion and a growing product lineup, NATPAT’s story is just getting started.