The new flagship of Flip N Fry Berlin, designed by Bruzkus Greenberg, transforms a family-focused hamburger restaurant into a vibrant, immersive architectural experience. With a playful use of color, texture, lighting, and bespoke furnishings, the design aims to create a space that’s memorable, repeatable, and distinctly branded.
Color plays a central role in defining the space. The ordering area and main dining zone are bathed in bright yellow, while the food pickup station and kitchen glow in terra-cotta. A terra-cotta ceiling ties these zones together, and a contrasting blue marks the threshold from exterior to interior, highlighting a special bay window table. Blue and white delineate the back-of-house areas, including restrooms, while a stainless steel datum line unifies the design throughout. Partner Ester Bruzkus emphasizes, “It’s not just the colors, it’s the textures.” Wood panels are stained rather than painted to showcase grain, the epoxy floor reflects light patterns, and terracotta mosaics introduce scale and material richness.
The redesign also reconfigures circulation to enhance flow. A previously underutilized bay window now hosts family seating, framed with a dedicated pendant light, while expanded glazing strengthens the connection between interior and street. The restaurant occupies a deep, narrow, historic Berlin building, and the careful planning ensures each zone feels accessible and inviting.
Lighting, developed in collaboration with Studio De Schutter, is a brand-defining element. Overhead fixtures form a geometric, graphic pattern that unifies the space and is visible from the street, creating a welcoming visual signature for the restaurant. “The lighting forms a graphic pattern that is intended to be identifiable with the restaurant,” says partner Peter Greenberg.
Custom-built furniture structures the interior, guiding movement while offering comfort and style. Banquette seating combines stainless steel, dyed wood veneer, and soft fabric, balancing hard and soft, matte and glossy surfaces. The stainless steel datum line integrates seating, counters, and freestanding pickup stations, reinforcing continuity.
The result is a restaurant that is both fun and refined, where color, texture, and light converge to create a rich, multi-sensory environment. “The restaurant is supposed to be colorful and fun but worth looking a little closer at too,” adds Greenberg.
Bruzkus Greenberg, founded by Ester Bruzkus in 2002 and now a partnership with Peter Greenberg, is known for innovative interiors that blend conceptual clarity with material surprises, opulence with minimalism, and inside-outside interplay, establishing Flip N Fry Berlin as a new benchmark in family dining design.