For travelers seeking an Italian wine experience that goes beyond the tasting room, Andreola offers a closer look at the landscape, traditions and people behind Valdobbiadene DOCG.
Located in Farra di Soligo in Italy’s Treviso province, the winery sits among the dramatic hills of the Conegliano and Valdobbiadene Prosecco Hills, a landscape recognized as a UNESCO World Heritage site in 2019. The area is defined by steep vineyards, wooded slopes, small villages and winding roads shaped over generations of farming.
Andreola’s connection to the region is central to its wine tourism program. Founded by the Pola family, the winery focuses on how altitude, exposure, soil and individual vineyard sites influence the character of its wines.
One of the most important concepts for visitors to understand is the Rive, the historic hillside subzones within Valdobbiadene DOCG. Each Rive can have its own combination of elevation, sunlight, ventilation and soil, creating wines with distinct characteristics while maintaining a strong connection to the broader territory.
Andreola brings that story to life through its Explore&Taste program. Visitors can move from guided wine tastings and tours of the production facilities to experiences that incorporate Veneto’s regional cuisine. The goal is to help guests understand not only what they are drinking but where the wine comes from and why the landscape matters.
At the center of the experience is Andreola’s Experience Room, an immersive space designed to demonstrate the three-dimensional character of the Prosecco Hills. Guests can explore the dramatic verticality of the vineyards and learn how the surrounding environment and generations of agricultural knowledge have influenced winemaking in the region.
The experience continues in the winery’s hospitality areas and Wine Garden, where tastings become an opportunity to slow down and engage with the local culture.
Andreola describes its approach as a form of “heroic viticulture,” a reference to the demanding manual work required to cultivate vineyards on the region’s steep slopes. The winery manages 110 hectares of vineyards and produces primarily from the Glera grape, along with small amounts of native varieties found in older vineyards.
Its wines are distributed in more than 35 countries, while its Rive collection showcases multiple hillside sites across the Valdobbiadene DOCG appellation.
For travelers increasingly interested in food, wine and authentic local experiences, Andreola offers a way to explore the Prosecco Hills through more than a glass of sparkling wine. The combination of dramatic scenery, traditional agriculture, regional food and distinctive wines provides an intimate introduction to one of Italy’s most celebrated wine landscapes.