The Republic of Moldova has unveiled a new digital gateway designed to introduce the country to international audiences and strengthen its global presence. The official platform, www.moldova.md, launched by the Invest Moldova Agency, serves as a centralized online destination highlighting Moldova’s economy, culture, tourism, traditions and development priorities.
Created as a modern “digital identity card” for the country, the English-language website offers visitors a comprehensive overview of Moldova through a user-friendly and easy-to-navigate format. Officials say the platform was developed to meet the growing need for a trusted source of information in an increasingly digital world, where first impressions are often formed online.
The website is intended to serve a broad audience, including potential investors, travelers, journalists, opinion leaders, members of the Moldovan diaspora and anyone interested in learning more about the Eastern European nation. By bringing together verified information in one location, the platform aims to provide a clear and accurate picture of Moldova’s identity and opportunities.
Visitors can explore content covering the country’s economic landscape, business environment and investment potential, while also discovering Moldova’s cultural heritage, traditions, local experiences and tourism attractions. The platform is designed to appeal both to those encountering Moldova for the first time and to people seeking a fresh perspective on the country.
As part of the launch, the Invest Moldova Agency has also introduced a promotional campaign at Chișinău International Airport. A large banner installed in the passport control area welcomes arriving travelers with the message, “You just landed in Moldova,” and includes a QR code directing visitors to the new website. Officials say the initiative is designed to ensure international guests have immediate access to reliable information about the country upon arrival.
The launch of the platform is part of a broader effort to strengthen Moldova’s nation-branding strategy and create a consistent image across international channels.
“A strong country image is built through consistency and through an identity that is presented coherently across all international platforms,” said Irina Tolstousov, deputy director of the Invest Moldova Agency. She added that the website and accompanying Media Toolkit were developed using international best practices while emphasizing usability and accessibility for institutions, partners and organizations promoting Moldova worldwide.
In addition to the public-facing website, the agency has introduced a Media Toolkit containing visual assets and promotional materials designed to support communications about Moldova across government agencies, businesses and international partners.
The Invest Moldova Agency, which operates under the authority of the country’s prime minister, is responsible for attracting foreign investment, supporting exporters, promoting economic diplomacy and enhancing Moldova’s international profile.
With the launch of www.moldova.md, the country is taking another step toward presenting a unified, modern image while making it easier for global audiences to explore everything Moldova has to offer.