Japan continues to captivate travelers from around the world, welcoming a record 42.7 million international visitors in 2025. While first-time tourists often stick to the country’s famous “Golden Route” of Tokyo, Kyoto and Osaka, growing concerns about overtourism are prompting many visitors to explore destinations beyond Japan’s busiest cities.
Recent surveys reveal that nearly 60% of local residents believe their neighborhoods have become overcrowded, with many saying the influx of tourists is affecting their daily lives. For travelers looking to experience Japan’s culture, history and cuisine without battling massive crowds, travel booking platform Omio recommends three lesser-known cities that deliver many of the same experiences while offering a more relaxed atmosphere.
Nagoya is an ideal alternative for visitors who love Tokyo’s blend of modern attractions and historic landmarks. Japan’s fourth-largest city features futuristic shopping centers, including the striking Oasis 21 complex with its illuminated glass roof, alongside cultural treasures such as Nagoya Castle and Atsuta Shrine, one of the country’s most revered Shinto sites. Food lovers can also indulge in regional specialties like hitsumabushi, grilled eel served over rice, and miso katsu, a crispy pork cutlet topped with rich Hatcho miso sauce. Best of all, Nagoya is just a 93-minute bullet train ride from Tokyo.
Travelers enchanted by Kyoto’s traditional charm should consider Kanazawa, often called “Little Kyoto.” The city is known for its beautifully preserved tea houses, historic streets and thriving arts scene. Visitors can stroll through the picturesque Higashi Chaya District, explore the former samurai neighborhood, or relax in Kenroku-en Garden, considered one of Japan’s three most beautiful landscape gardens. Fresh seafood from Omicho Market and the city’s famous gold leaf craftsmanship add even more reasons to visit. High-speed shinkansen trains connect Kanazawa with Tokyo, Kyoto and Osaka, making it an easy addition to any itinerary.
For food enthusiasts seeking Osaka’s energetic atmosphere, Fukuoka delivers a vibrant culinary scene with fewer tourists. The city is the birthplace of tonkotsu ramen, whose rich pork broth has become famous worldwide. Visitors can also enjoy lively night markets, karaoke bars and traditional izakayas while experiencing the city’s welcoming local culture.
Omio also notes that travelers planning this itinerary may be better off purchasing individual train tickets instead of investing in a Japan Rail Pass. The combined cost of separate tickets is estimated at about £249, compared with more than £442 for a JR Pass, making point-to-point fares the more economical option for this route.
For those heading to Japan and wanting to work out the cheapest way to travel, Omio’s rail pass calculator can come in extremely handy.