Jergens is turning 125, and the iconic body-care brand is celebrating its milestone birthday with a sweet new addition to its lineup.
The brand has released the limited-edition Jergens Confetti Cake Shea Fusion Scented Body Lotion, a dessert-inspired moisturizer designed to bring a little birthday-party nostalgia to everyday skincare. The fragrance combines notes of buttery cake, vanilla buttercream and rainbow sprinkles, creating a scent that is playful, familiar and unmistakably celebratory.
But the lotion isn’t just about smelling good. Formulated with vitamin E and naturally derived African shea butter, the body lotion is designed to provide up to 24 hours of hydration. The formula is also cruelty-free, paraben-free and made without artificial dyes.
The 14-ounce bottle retails for approximately $8, making the limited-edition product an accessible way for longtime Jergens fans—and newcomers—to join the birthday celebration.
The launch also reflects Jergens’ long history of connecting skincare with fragrance.
The brand’s roots date to Cincinnati, Ohio, where it began in 1882 as a soap company. A major turning point came in 1901 with the introduction of its Cherry-Almond Lotion, which helped establish Jergens as a recognizable name in moisturization. The signature Cherry-Almond scent remains one of the brand’s most recognizable fragrances.
Over the decades, Jergens expanded its offerings across body lotions and personal care, later becoming part of Kao in 1988. The brand gained another generation of consumers with Natural Glow, its gradual self-tanning line that became particularly popular in the 2000s.
The Confetti Cake launch taps into another major beauty trend: dessert-inspired fragrance. Food-inspired scents have become increasingly popular in personal care, turning routine products such as lotions into more sensory experiences.
Jergens has also embraced social-first product discovery, introducing the Confetti Cake lotion through TikTok Shop before expanding availability through retailers including Target and Amazon.
For a brand celebrating 125 years, the limited-edition lotion offers a fitting combination of nostalgia and novelty—bringing a familiar skincare staple together with the universal appeal of birthday cake.