A new creative powerhouse is taking shape at the intersection of sports, fashion, music, and culture. TUNL, the next-generation media and commerce company, has officially launched its creative collective, unifying with global visual media platform Street Dreams and creator-led Arte Haus Studios.
Founded with a mission to close the gap between cultural influence and cultural ownership, TUNL is structured to give athletes, artists, and creators greater control of the intellectual property and value they generate. Through co-owned projects, immersive brand experiences, and editorial storytelling, the company positions itself as both an infrastructure builder and cultural amplifier.
“TUNL has always been about building cultural infrastructure and now we have the scale to do it right,” said TUNL Co-Founder and CEO Ashley Champ. “We don’t build for culture, we build from it. Culture doesn’t need a seat at the table. It should build the table.”
The TUNL Collective now brings together two established creative forces while allowing them to maintain their unique DNA. Street Dreams—co-founded by photographer Steve Irby, Eric Veloso, and Michael Cobarrubia—takes the lead on production and publishing, extending its reputation for community-driven editorial and bold, uncompromising content. Arte Haus Studios, launched by creative strategist Kendall Hurns, oversees talent integration and design, leveraging a curated roster of designers, directors, and visual artists.
The collective will operate under two main verticals:
- TUNLX, launching in fall 2026, which will serve as a tech and innovation lab developing data-driven IP, immersive brand activations, and new storytelling infrastructure.
- TUNL Studio, a full-scale content engine producing original programming, editorial franchises, and branded campaigns across sports, fashion, music, and culture.
What began as a stealth initiative in 2024—with no public-facing presence—quickly gained momentum. TUNL’s debut at New York Fashion Week included a Times Square billboard takeover with Spotify and a capsule collaboration with the NBPA encouraging voter engagement. Within its first year, TUNL generated more than one billion press impressions and 300 million organic views.
Now operating in New York, Los Angeles, Chicago, Paris, Tokyo, and Toronto, TUNL reaches over 4.3 million through its social channels, talent network, and partners. Strategic collaborators include The Only Agency, guiding fashion direction, and award-winning studio Versus, ensuring world-class campaign execution.