Skincare just got a major mood lift. Futurewise, the playful and effective skincare brand co-founded by Julie Schott and Brian Bordainick, has officially joined ICA’s beauty roster—and it’s redefining what serious skincare looks and feels like. Known for its cheeky branding and dopamine-boosting aesthetic, Futurewise proves that foundational skincare doesn’t have to be boring.
Futurewise burst onto the scene in 2022 with the launch of the first-ever skincare system designed specifically for slugging—a beloved K-beauty trend that emphasizes sealing in moisture to protect the skin barrier. The brand’s Slugging System, made up of Slug Boost, Slug Cream, and Slug Balm, quickly earned a cult following. The trio layers humectants, emollients, and occlusives to deliver deep hydration and help skin retain moisture, all in rich, silky textures that feel as good as they look.
Now, Futurewise is expanding with its latest launch: Face Melt, a buttery soft cleansing balm that’s as effective as it is indulgent. Face Melt is formulated with Sunflower Seed Oil, Vitamin E, Rose Myrtle, and Squalane, offering a gentle yet thorough cleanse that breaks down sunscreen, makeup, and daily grime—without stripping your skin or clogging pores.
The application is just as dreamy: massage the balm onto dry skin to dissolve impurities, then emulsify with water and rinse clean. For the ultimate skincare ritual, follow up with a water-based cleanser to double cleanse and leave your skin fresh and prepped for hydration.
Also turning heads is the Lip Slug, an overnight lip mask that hydrates and repairs while you sleep, leaving behind soft, kissable lips with a sweet strawberry milk flavor. Like the rest of the Futurewise lineup, it supports barrier health while delivering fun, sensory appeal.
The best part? Futurewise’s entire line is affordable and accessible, now available at CVS, Target, Urban Outfitters, and Walmart.
With its surreal, color-drenched branding and barrier-first approach, Futurewise is more than a skincare brand—it’s a movement to make caring for your skin feel exciting again. Because when skincare is this fun (and this effective), everyone wins.