We all love a good drugstore dupe, but have you ever explored grocery store beauty dupes? Kroger has redefined convenience and value by becoming the ultimate destination for budget-friendly beauty alternatives—all available at its Family of Stores nationwide.
Leading the pack is MCoBeauty, the cult-favorite Australian brand that made its exclusive U.S. debut at Kroger earlier this year. Known for creating affordable versions of high-end favorites, MCoBeauty is giving beauty lovers luxury results without the luxury price tag.
Here are five customer-favorite dupes you can score during your next grocery run:
- MCoBeauty XtendLash Tubular Mascara
A best-seller for a reason, this tubing mascara lifts, lengthens, and volumizes—without flaking or smudging. It’s an affordable dupe of Thrive’s Liquid Lash Extensions, and fans swear by its long-lasting, smudge-proof formula. - MCoBeauty Super Glow Bronzing Drops
These skincare-infused serum drops hydrate while delivering a sun-kissed glow. They’re being called the perfect dupe for Drunk Elephant’s Bronzing Drops—for a fraction of the price. - MCoBeauty Flawless Glow Luminous Filter Foundation
Glow like a pro with this four-in-one formula that primes, perfects, highlights, and hydrates. It’s a spot-on dupe for Charlotte Tilbury’s Hollywood Flawless Filter. - Kroger Sunscreen Invisible Gel SPF 40
This broad-spectrum sunscreen delivers lightweight, invisible protection. Beauty buffs are loving it as a dupe for Supergoop!’s Unseen Sunscreen. - Kroger Shimmer Sunscreen SPF 40
Hydrating, protective, and glow-inducing, this shimmer-infused sunscreen is packed with skin-loving ingredients like hyaluronic acid and niacinamide, making it a dupe for Supergoop!’s Glowscreen.
Who knew your beauty bag could be upgraded in the same aisle as your groceries? Kroger just made beauty shopping easier—and way more affordable.