Stila Cosmetics is ushering in the new season with the launch of its Fall 2025 Collection, and beauty lovers are in for a treat. The brand, known for its innovative formulas and award-winning products, has expanded its iconic Stay All Day line with two major must-haves: the Stay All Day Inkwear Liquid Eye Liner and the Made-U-Lash Length & Define Tubing Mascara.
The Stay All Day Inkwear Liquid Eye Liner is the star of the collection. As the #1 national eyeliner brand, Stila continues to push the boundaries with this bold new formula available in six vibrant, high-impact shades perfect for fall. The liner features a smooth, long-lasting formula designed to stay put for up to 24 hours. What sets it apart is its infusion of small and large particle pearls, giving your eyes a metallic, shimmering sparkle effect that transitions beautifully from day to night. Whether you’re creating a subtle wing or a dramatic, eye-catching look, this liner delivers precision and staying power.
The second hero product, the Made-U-Lash Length & Define Tubing Mascara ($26), introduces micro-tubing technology for lashes that truly stand out. Infused with lengthening peptides to nourish, protect, and maximize your lash potential, this tubing mascara wraps around each lash to volumize, lengthen, and thicken—all without clumping or smudging. With 24-hour wear, it’s also flake-proof, sweat-proof, and smudge-resistant, making it a reliable go-to for long days and nights. Best of all, removal is effortless—just warm water and gentle pressure do the trick.
In addition to these headline-grabbing launches, Stila has also introduced new shade extensions for its Stay All Day Smudge & Set Waterproof Gel Eye Liner and Pocket Play Shadow Palettes, offering even more ways to experiment with versatile, statement-making eye looks.