Oliveda International, Inc. (OTCID: OLVI) and its subsidiary Olive Tree People Inc. are making history in downtown Los Angeles with what may be the longest red carpet ever laid out—not for celebrities, but for ancient olive trees and 69,000 waterless beauty pioneers. The unprecedented event takes place along South Broadway, in front of the iconic Million Dollar Theatre, which will be closed to traffic for this one-of-a-kind installation.
The installation celebrates both the 7,000-year history of olive trees and the explosive growth of the waterless beauty movement, which Olive Tree People has pioneered in North America. Guests will encounter hundreds of ancient olive trees, each emitting its unique frequencies, creating an immersive experience that combines art, nature, and sound, featuring a special performance by two-time Grammy winner Colbie Caillat.
Founder and CEO Thomas Lommel explained, “With this unique event at the Million Dollar Theatre—the oldest theater in Los Angeles—we aim to honor the olive tree’s ancient legacy while celebrating the innovation and impact of our waterless beauty pioneers. Waterless beauty is not just the next wave in clean beauty—it’s where self-love begins, and it’s growing faster than any other sector in the global beauty industry.”
Olive Tree People has already introduced a range of innovative waterless formulations that harness hydroxytyrosol, a powerful compound extracted from olive leaves. These products, alongside the brand’s new waterless beauty lines, are designed to combine sustainability with efficacy. Lommel predicts that these initiatives will drive the company’s projected hypergrowth of 3,000% in 2024 and 2025, with the company’s value potentially surpassing $1 billion by early 2025.
Beyond beauty innovation, Oliveda International is deeply committed to olive tree conservation and humanitarian efforts. The company protects over 30,000 century-old mountain olive trees and, through the Thomas Lommel Foundation, channels water saved through waterless products into building wells for African communities.
With a global presence, including flagship stores in Berlin and Düsseldorf and distribution across Europe, Oliveda continues to redefine beauty, sustainability, and mindfulness. Its unique offerings—from olive leaf coffee substitutes to olive tree sound bath meditations—blend wellness, environmental responsibility, and innovation.
The South Broadway installation marks a historic moment for both environmental conservation and the beauty industry, giving ancient olive trees a literal red carpet welcome while spotlighting the future of waterless beauty. For more information, visit Olive Tree People
The acclaimed New York City premiere of Mexodus is extending its run for a second and final time, now playing through Sunday, November 1 at Audible’s Minetta Lane Theatre. Originally produced by Baltimore Center Stage, Mosaic Theater Company of DC, and Berkeley Repertory Theatre, the musical has been hailed by critics as an electrifying theatrical experience.
Written and performed by Brian Quijada and Nygel D. Robinson, and directed by David Mendizábal, Mexodus takes audiences on a groundbreaking journey exploring the untold path of freedom seekers who escaped slavery by crossing the Rio Grande into Mexico. The production has been described as “thrilling” by The Washington Post and “genius in motion” by the San Francisco Chronicle.
Tickets for the additional two-week extension are now available at AudiblexMinetta.com