Two Swedish entrepreneurs with deep tech and marketing backgrounds are redefining the future of agency work. Elias Malm, formerly of Google, and Mo Elkhidir, ex-Spotify machine learning lead, today publicly launched Epiminds, a multi-agent AI platform designed to run marketing end-to-end. Alongside the launch, the company announced $6.6 million in funding led by Lightspeed Venture Partners, with participation from EWOR, Entourage, and high-profile angels including Booking.com’s former CMO.
Agencies today face mounting pressures: clients demand faster reporting, measurable ROI, and transparency, all while budgets tighten. Meanwhile, scattered dashboards and uncoordinated AI tools slow decision-making, leaving teams trapped in administrative work rather than creative strategy. Epiminds addresses this with Lucy, an AI marketing manager leading a dynamic team of 20+ specialized agents. The system automates reporting, optimizations, budget pacing, bidding, and creative tasks, executing insights in real time while learning agency playbooks and flagging potential risks.
“Marketers are under more pressure than ever to do more with less,” said Mo Elkhidir, co-founder of Epiminds. “Lucy and her team take on the busywork so that marketing talent can focus on strategy and creativity.”
The idea was sparked when Malm and Elkhidir simulated Sweden’s 10.8 million citizens in AI, identifying 23,400 marketers. This insight inspired an AI-powered marketing workforce capable of handling campaigns from start to finish, freeing human teams for higher-value work. Agencies using Epiminds report faster onboarding, reduced wasted spend, and significant performance improvements. By connecting insights to action across platforms, Lucy enables up to 10x the output without adding headcount.
Industry leaders are taking note. John Axelsson, CEO of BBO, praised Epiminds for automating analysis while allowing humans to retain strategic control, improving collaboration and client outcomes. Jenny Dettervik, Media Lead at Remotion, added that Epiminds has accelerated insight delivery and optimized agency workflow.
Investors are equally enthusiastic. Paul Murphy of Lightspeed noted the platform’s potential to transform agency operations in the AI era, while EWOR and Entourage highlighted the founders’ operational excellence and vision for reshaping marketing workflows.
In just twelve weeks from ideation, Epiminds signed major agencies managing over 240 brands, signaling early traction. The company plans to expand Lucy’s autonomy, integrations, and self-improving capabilities, creating a network effect that benefits all users.
“Our vision is simple,” said Malm. “We’re building Epiminds to give every marketer a 24/7 AI workforce, freeing them to focus on creativity and strategy. The future of marketing is here, and we’re making it available today.”