Haremlique Istanbul invites shoppers to explore a story of romance, travel, and refined living with the Bettina x Haremlique Istanbul Seferî Collection, now available at the U.S. flagship boutique at Bal Harbour Shops and at the Four Seasons Hotel at The Surf Club. The collection offers a luxurious, immersive experience for gifting and home décor, blending narrative artistry with functional elegance.
Created in collaboration with Bettina Hakko, known for her innovative approach to private entertaining and design, the Seferî Collection captures the spirit of a modern traveler. Central to the concept is the imagined Seferî woman, who collects cultural impressions, memories of nature, and motifs from every journey. These inspirations are translated into the collection’s aesthetic, combining toile patterns with whimsical birds, botanical elements, and nomadic tent designs. The warm pink and green color palette brings a cozy, romantic tone.
The bed and home textiles section features reversible duvet covers, decorative cushions, and layered finishes that blend cotton and velvet textures with striped, checked, and ajour detailing. Each piece, including 100% combed cotton duvet cover sets with embroidery, is designed to coordinate effortlessly, creating a visually cohesive and inviting home environment.
The collection extends to tabletop settings with embroidered placemats, pure linen textures, and signature Seferî patterns. Storyteller Dinnerware introduces an interactive element: perforated rims allow charms to be attached to plates, creating evolving table narratives. The first charm, a pomegranate symbolizing abundance, sets the tone for future seasonal additions, including lilies, tulips, lemons, and berries, enhancing celebrations from Valentine’s Day through the year.
Functional and sculptural table accessories complement the dinnerware, featuring interchangeable placemat frames, silver-plated accents, wooden surfaces, and versatile serving pieces. These items allow tables to shift seamlessly between casual meals and romantic gatherings, reflecting personal style and storytelling.
The home accessories collection balances elegance and practicality. Wooden trays, decorative objects, and cushion supports combine refined materials with a warm, approachable aesthetic, making them ideal gifts.