Beauty lovers with a sweet tooth have something new to celebrate this spring.
Babe Original is marking 13 years in the beauty business with the launch of its new Birthday Cake Lip Mask, a limited flavor release inspired by one of its fan-favorite products—and one reportedly loved by Bethenny Frankel.
The Birthday Cake Lip Mask will retail for $15 and is designed to deliver deep, glossy hydration while giving lips a sweet dessert-inspired treatment.
The brand describes the product as a rich overnight and anytime lip treatment that “frosts” lips with moisture, using a formula packed with Hyaluronic Acid and nourishing antioxidants. The goal is simple: softer, smoother lips with a glossy finish that melts in rather than feeling sticky or heavy.
Babe Original has built a strong following for its formula-driven beauty products, particularly its lash and lip treatments, and the new Birthday Cake version adds a playful twist to one of its most recognizable staples.
Unlike traditional lip balms that focus only on surface moisture, lip masks are designed for deeper hydration and longer-lasting results, especially helpful during colder months or for users dealing with dry, cracked lips.
The Birthday Cake Lip Mask can be worn overnight as an intensive treatment or applied throughout the day whenever lips need extra moisture. Its dessert-inspired flavor adds a fun beauty moment while still delivering practical skincare benefits.
The launch also serves as part of Babe Original’s anniversary celebration, highlighting the company’s 13-year milestone in the beauty industry. The number inspired both the timing and the festive birthday-themed flavor concept.
As celebrity beauty recommendations continue to drive product buzz, Bethenny Frankel’s connection to the lip mask is likely to attract even more attention. Frankel, known for openly sharing beauty favorites with her audience, often sparks consumer interest when she publicly backs skincare and makeup products.
Affordable luxury has become a major lane for beauty brands, and at $15, Babe Original is positioning the Birthday Cake Lip Mask as an accessible indulgence rather than a splurge.
With glossy lips, hydration, and a frosting-inspired finish, the launch taps into both skincare performance and the fun, collectible nature of beauty culture.
For shoppers looking to add something sweet to their beauty routine, this birthday treat may be one of spring’s most talked-about lip launches.