Beauty lovers looking to upgrade their lash game have a few new reasons to pay attention to Flutter Lashes. The lash-focused brand is expanding its collection with customizable styles and affordable essentials designed to give users more control over their beauty routines, whether they prefer soft everyday glam or dramatic statement looks.
Floofah: The Eco-Friendly Exfoliating Sponge for Daily Self-Care
Floofah for Shower & Bath is a biodegradable, zero-waste sponge made from 100% natural luffa fibers. Designed to gently exfoliate and improve circulation, it softens with use while “floofing” into a rich, satisfying lather. Quick-drying and more sanitary than traditional sponges, Floofah eliminates plastic and microplastics from your routine. To use, wet under warm water, apply soap or body wash, and scrub gently. Fully compostable, it returns to the earth when replaced. For best results, rinse thoroughly, dry between uses, and sanitize as needed. Replace every 8–10 weeks for optimal care and eco-conscious cleansing.
Savannah James Balances Business, Family, and Wellness With Go-To Essentials
Entrepreneur and podcast host Savannah James is no stranger to juggling a demanding schedule. Between supporting LeBron James and her sons during the NBA postseason, raising three children, and growing her skincare brand, Reframe, May is one of her busiest months. Yet James credits routine and intentional living as the keys to staying grounded.
“No two days are alike, but I’m a creature of habit,” she says, emphasizing the importance of structure amid the chaos of meetings, warehouse visits, podcast recordings, and family commitments. Even with packed schedules, she and LeBron prioritize reconnecting at the end of the day, carving out time to unwind together.
That same mindfulness shapes her approach to Reframe, which is nearing its one-year anniversary. Built on science-backed formulas and intentional storytelling, the brand continues to expand with new product launches designed to complement its core lineup, including a brightening serum, sculpting cream, and overnight collagen treatment. James also hints at a broader vision, with plans to eventually step into the wellness space.
To keep up with her fast-paced lifestyle, James leans on a curated set of essentials that support both productivity and self-care. From hydration must-haves—like her go-to “emotional support” water bottle—to supplements and versatile wardrobe staples, her daily routine blends practicality with purpose.
For James, success isn’t just about managing a full calendar—it’s about maintaining balance. By combining disciplined routines, quality family time, and a focus on wellness, she continues to build both her brand and her personal foundation with intention.
Beauty Fans Racing to Grab Viral Lash Serum
Beauty lovers are cashing in on major savings with the GrandeLASH-MD Jumbo Lash Enhancing Serum, now 35% off at $81.25, down from $125. The cult-favorite formula is designed to deliver longer, thicker-looking lashes in as little as four to six weeks, backed by ophthalmologist testing and strong consumer results.
The deal also unlocks perks, including a free GrandeLip gift with orders over $65 and subscription savings with added discounts and free shipping.
For brows, GrandeBROW is also marked down to $47.45, promising fuller, bolder arches in weeks—making this a strong moment to stock up on proven lash and brow essentials.
Flutter Lashes Is Serving Soft Glam Energy With DIY Lash Packs
A lash brand with no limits, Flutter Lashes is expanding its lineup with customizable options designed for every kind of beauty lover. Known for its mix-and-match approach, the brand continues to lean into versatility with products that let users create anything from subtle everyday looks to full-on glam.
Among the newest additions is the Clear-White Eyelash Glue ($7), offering a reliable hold with a clean finish. The standout, however, is the “Lash It Yourself” 3-pack, now priced at $32 (originally $36). This set features segmented lashes that can be layered and styled based on your mood, giving users full control over volume, length, and drama.
Flutter Lashes also continues to spotlight popular styles like Fancy and Polished, both priced at $12, making it easy to switch up your look without overspending. Each lash is designed for easy application and seamless blending, whether you prefer a natural flutter or a bold, statement eye.
The brand’s growing collection spans synthetic, premium silk, and mink options, along with accessories to complete your routine. One key detail: lash glue is required for application and sold separately. With flexibility at its core, Flutter Lashes is making personalized beauty more accessible than ever.