For many theatergoers, the magic of a Broadway touring production begins when the curtain rises. But behind every performance is a dedicated team working tirelessly to ensure the show runs smoothly from city to city. Publicist and brand architect KimiRhochelle is offering audiences a rare glimpse into that world through her new video series documenting life on the road as Tour Merchandise Manager for Ain’t Too Proud – The Life and Times of The Temptations.
The series, titled My Journey as Tour Merchandise Manager, chronicles her experiences during the acclaimed musical’s national tour from September 2024 through August 2025. Through personal stories, travel highlights, and behind-the-scenes moments, KimiRhochelle is sharing what it takes to be part of a major touring production.
In the first installment, aptly titled “The Going Away,” she reflects on the whirlwind process that led to the opportunity. According to KimiRhochelle, the journey began with an unexpected email on a Monday. The first interview happened that same day, followed by additional interviews that moved up faster than anticipated. Within days, she received the job offer and, just one week later, boarded a plane to begin a new chapter in her career.
“It all happened so fast,” she shares, crediting faith, perseverance, and the support of loved ones for helping her embrace the opportunity.
Throughout the series, KimiRhochelle highlights the many people who contribute to a successful national tour. From performers and crew members to bus drivers, management teams, families, and theater audiences, she emphasizes that every role plays a part in creating memorable experiences for audiences across the country.
The travel component has also become a major part of the story. As the production moved from city to city, KimiRhochelle documented the unique landscapes, architecture, hotels, and local attractions she encountered along the way. Her favorite stops so far include Chicago, Detroit, and Hershey, Pennsylvania, each offering its own memorable experiences beyond the theater.
The series serves as both a personal journal and an inspirational look at career growth within the entertainment industry. For aspiring professionals interested in theater, touring productions, or event management, the videos provide an authentic perspective on the dedication required behind the scenes.
As Ain’t Too Proud continues its celebrated tour, KimiRhochelle’s project shines a spotlight on the often-unseen individuals who help bring live theater to audiences nationwide. Through gratitude, storytelling, and a passion for the arts, she is turning a professional opportunity into a shared journey that audiences can follow every step of the way.