Fine jewelry brand Gabriel & Co. marked a major milestone in its history with an exclusive celebration in Las Vegas honoring the launch of its first-ever celebrity ambassador campaign starring actor and entrepreneur Jessica Alba.
Held at La Cave Wine & Food Hideaway, the invitation-only event welcomed media members, industry insiders, VIP guests and business partners for an evening celebrating the award-winning jewelry company’s newest chapter.
Guests enjoyed handcrafted cocktails, passed hors d’oeuvres and live entertainment from a DJ and saxophonist while previewing the campaign, which officially debuted on May 21. Throughout the evening, attendees mingled with Gabriel & Co. founders Jack and Dominick Gabriel, the brothers who established the family-owned company in 1989 and have grown it into one of the country’s leading fine jewelry brands.
The new campaign pairs Alba with Gabriel & Co.’s signature philosophy, “Love, Perfected,” highlighting meaningful everyday moments enhanced by timeless jewelry. Set against the backdrop of New York City, the campaign emphasizes authenticity, connection and celebrating life’s milestones through elegant design.
Rather than focusing solely on luxury, the campaign showcases jewelry as part of everyday experiences, reflecting the company’s belief that meaningful moments deserve lasting symbols. Alba’s approachable style and entrepreneurial background made her a natural fit for the brand’s message of confidence, love and intentional living.
The partnership also represents Gabriel & Co.’s first collaboration with a celebrity ambassador, signaling an expanded marketing strategy as the company seeks to introduce its collections to a broader audience while maintaining its reputation for craftsmanship and quality.
Founded in New York City, Gabriel & Co. has spent more than three decades building a reputation for bridal and fashion fine jewelry. Known for blending classic elegance with contemporary design, the company creates engagement rings, wedding bands and fashion jewelry that celebrate personal milestones and lasting relationships.
Each piece is engraved with a unique serial number, underscoring the company’s emphasis on individuality and craftsmanship. That attention to detail has helped Gabriel & Co. earn numerous industry awards and establish a nationwide presence through independent jewelry retailers.
For Alba, whose career has evolved from Hollywood star to successful entrepreneur, the collaboration adds another high-profile brand partnership to her portfolio while aligning with a company centered on family values and meaningful storytelling.
As Gabriel & Co. looks toward the future, executives say the campaign represents more than a celebrity endorsement. Instead, it reflects the brand’s continued focus on celebrating love, personal achievement and the everyday moments that become lasting memories—one carefully crafted piece of jewelry at a time.