Dunkin’ is giving busy mornings a caffeinated upgrade with the debut of the Alix’s Earle-Y Riser Meal, a new breakfast collaboration created with social media personality Alix Earle.
Available nationwide starting today, the limited-time meal is inspired by Earle’s fast-paced lifestyle and includes several of her Dunkin’ favorites. The lineup features a Shakin’ Espresso with sugar-free vanilla and almondmilk, a Sausage, Egg and Cheese Hash Brown Wake-Up Wrap, and three assorted MUNCHKINS Donut Hole Treats.
The collaboration comes with a new social campaign, “The Wake-Up Committee,” which plays off Earle’s nonstop schedule and Dunkin’s longstanding connection to the morning routine. The campaign centers on the idea that “morning starts when you do,” positioning breakfast as something that can happen whenever the day begins.
Earle has built a massive following by sharing candid glimpses of her daily life, making the partnership a natural fit for Dunkin’ as the brand continues to connect its menu with contemporary morning culture.
The collaboration also arrives as Dunkin’ rolls out its fall menu, bringing back some of the chain’s most recognizable pumpkin offerings while introducing several new drinks and seasonal flavors.
Among the returning favorites is the Pumpkin Spice Signature Latte, joined by the Pumpkin Cloud Dunkalatte and other fall selections. For customers looking beyond pumpkin, Dunkin’ is introducing a pair of tiramisu-inspired beverages: the Tiramisu Cloud Latte and Tiramisu Shakin’ Espresso.
The seasonal menu also expands the chain’s refresher lineup with the new Berry Clementine Refresher and Berry Daydream Refresher, offering fruity alternatives to the coffee-heavy fall offerings.
On the food side, Dunkin’ is bringing back popular savory options, including the Chipotle Hash Brown Wake-Up Wrap and Maple Sugar Bacon offerings. The chain is also continuing its $6 Meal Deal, which includes a Bacon, Egg and Cheese Sandwich, crispy hash browns and a medium hot or iced coffee.
Dunkin’ Rewards members will also have access to limited-time offers throughout the season, adding another incentive for regular customers to try the new and returning menu items.
With Earle’s star power driving the launch and a broad lineup of fall flavors arriving alongside it, Dunkin’ is leaning into the increasingly flexible definition of breakfast. Whether the day starts at sunrise or considerably later, the brand’s latest campaign suggests there is no single right time to rise, grab a coffee and get moving.