Babe Original is expanding its lash-care lineup with a new serum designed for consumers looking for a prostaglandin-free option for enhancing the appearance of their lashes.
The beauty brand’s Renewing Serum, priced at $23, marks a new direction for a company that has spent more than a decade developing and marketing lash serums. The formula is designed as a gentler alternative for consumers who want to incorporate a lash treatment into their daily beauty routine without prostaglandins.
The peptide-focused formula is powered by Babe Original’s proprietary Pro-6 Peptide Complex. According to the brand, the serum is clinically proven and ophthalmologist tested, with a formulation intended to be gentle enough for sensitive eyes.
The company recommends applying the serum twice a day, once in the morning and again at night. Babe Original says users can begin seeing fuller-looking lashes in as little as six weeks with consistent use.
That timeline differs from the brand’s Essential Lash Serum, which Babe Original says can produce visible results in four weeks. The Renewing Serum is positioned as an alternative for consumers who are specifically seeking a prostaglandin-free formulation.
Peptides have become an increasingly popular ingredient in beauty products as consumers look for formulas focused on supporting the appearance and condition of hair, skin and lashes. Lash and brow products have also become a growing category as beauty shoppers seek ways to enhance their natural features without relying exclusively on makeup.
Babe Original’s latest product taps into that interest while addressing consumers who may be paying closer attention to the ingredients used around the eyes.
The Renewing Serum is designed to fit easily into an existing beauty routine. Users apply the serum daily in the morning and evening, making it a relatively simple addition to other skincare and beauty products.
The launch also comes as consumers continue to seek alternatives within specialized beauty categories, including formulas marketed toward sensitive skin and eyes.
For Babe Original, the Renewing Serum expands the company’s approach to lash care while maintaining its focus on products designed to support the appearance of fuller lashes.
At $23, the serum offers an accessible entry point for consumers interested in trying a peptide-based lash treatment. The company is also making samples available for beauty editors and writers interested in testing the product.
As the popularity of lash and brow treatments continues to grow, products that emphasize alternative formulations and targeted ingredients are giving consumers more choices when building their beauty routines.