Marco Felluga is giving one of its signature wines a contemporary new look as the historic Friuli winery prepares to introduce the redesigned Friuli Bianco DOC – Just Molamatta at Vinitaly 2026 in Verona, Italy.
The new visual identity brings together essential shapes, bold colors and a stronger emphasis on the Friuli Bianco DOC denomination. Designed to increase recognition on the shelf while reflecting the wine’s connection to its origins, the restyled label represents a new chapter for the longtime Italian winery.
At the heart of the design are three geometric shapes inspired by the world of wine and the table. The circle evokes a grape, the square represents a table and the triangle recalls a wine glass. Together, they create a distinctive visual language intended to make the bottle feel contemporary while maintaining a connection to the winery’s heritage.
“Just Molamatta” remains an important link between the past and future. The name Molamatta comes from the hills where the vineyards are located, while “Just” reflects the wine’s straightforward character and lightness, emphasizing its role as a wine meant to be enjoyed in a convivial setting.
“Friuli Bianco DOC – Just Molamatta perfectly represents our way of interpreting wine today: immediate, authentic and deeply connected to its territory,” Ilaria Felluga says. “With this restyling, we wanted to make our message clearer, simplifying the language without losing identity. It is a natural step in a journey that looks to the future while keeping our roots firmly in place.”
Inside the bottle, the wine continues to showcase the qualities associated with Friuli’s white wines. Freshness and elegance are balanced by pronounced minerality, while apple and pear notes contribute to its clean and approachable profile.
The redesign also reflects the direction of the winery under Ilaria Felluga, the sixth generation of her family to work in winemaking. The family’s winemaking history stretches back more than 150 years to Istria. Today, Felluga leads both Marco Felluga and Russiz Superiore, bringing a market-focused approach to the family’s next generation.
As part of that evolution, the winery has also reduced the wine’s alcohol level, reflecting an effort to embrace a more contemporary and conscious approach to wine consumption.
The new Friuli Bianco DOC – Just Molamatta 2025 will officially debut at Vinitaly, taking place April 12-15, 2026, at Veronafiere. Visitors can find Marco Felluga in Hall 5, Stand D3, where they can also taste new vintages of wines including Mongris Pinot Grigio Collio DOC and selections from Russiz Superiore.