Men’s grooming is getting a major retail upgrade as Particle, a science-backed men’s grooming brand focused on high-performance personal care, expands into more than 500 CVS locations nationwide.
The retail launch marks Particle’s first brick-and-mortar expansion, giving consumers across the country easier access to the brand’s grooming products. Leading the rollout is Gravité Cologne, priced at $89, which is now available at participating CVS stores.
The expansion comes as men’s grooming continues to evolve beyond traditional shaving and basic personal care. Consumers are increasingly looking for products that combine convenience, performance and a more elevated approach to everyday grooming. Particle has positioned itself within that space with products designed specifically for men and marketed around simplified, high-performance routines.
The CVS rollout also follows Particle’s recent partnership with professional golf legend Rocco Mediate, adding another recognizable name to the brand’s growing profile. The partnership reflects Particle’s broader push to connect men’s grooming with lifestyle, performance and personal presentation.
The timing of the retail expansion also sets the stage for the holiday shopping season. In November, Particle is expected to introduce its exclusive Gravité Gift Set at CVS. The holiday package will include Gravité Cologne and Gravité Deodorant, presented in exclusive packaging and supported by a dedicated in-store display.
The gift set gives shoppers an opportunity to purchase multiple grooming essentials together, while also introducing new customers to the brand through a national retail chain.
For Particle, the CVS launch represents a significant step from online-focused growth into physical retail. With hundreds of locations carrying the brand, consumers will have the opportunity to discover Gravité in stores rather than relying solely on online shopping.
The move also comes at a time when men’s grooming has become an increasingly important category in the broader personal-care market. Fragrance, deodorant, skincare and other grooming products are increasingly being marketed as part of a complete daily routine rather than separate necessities.
Particle’s expansion into CVS places the brand alongside an extensive range of personal-care products and puts its signature fragrance in front of a much larger potential customer base.
With the Gravité Gift Set arriving ahead of the holidays, Particle is betting that elevated grooming products can become a practical—and stylish—gift option for men.
The Gravité Cologne is currently rolling out at more than 500 CVS locations nationwide, with the exclusive Gravité Gift Set scheduled to arrive in November.